Official: Costco's secret in the United States is revealed and its members are amazed

Costco is one of those places in the United States where many people don't hesitate to pay their annual membership, whether it's the $65 Gold Star or the $130 Executive. Customers value the benefits they get, such as savings on basic products and the guarantee of good customer service. However, behind that apparent simplicity, there are details that few people know and that have surprised members.

One of the major recent revelations has to do with access to the food area inside the stores. Until recently, even those who didn't have a membership could eat at Costco's food court, a strategy that helped attract potential customers. But since last year, the company decided to restrict this area exclusively to members, as part of a plan to limit membership sharing.

The exclusivity of the food court and its impact on members

Costco is famous for offering big discounts on everyday products, from food to toilet paper, but also for its hassle-free return policy. This, along with its excellent customer service, creates great loyalty among its members. However, the stores usually get crowded, especially on weekends and high-traffic days, causing problems in the parking lot and lines.

One of the most common complaints from members was the congestion caused by people who, without being members, visited the food court. To put an end to this situation, Costco decided that only members can enter this area starting in 2024. The measure aims for those who pay for the membership to feel they're getting exclusive and fair treatment for their investment, according to The Street.

This decision not only improves the member experience, but it's also part of a strategy to control the improper use of memberships. By limiting access to certain areas, Costco reinforces the value of its services and keeps its commitment to its most loyal customers.

The alternative for non-members and the conditions for using it

Although entry to the food court is restricted to members, there is a way for non-members to access the store and take advantage of some of its benefits. Costco offers Shop Cards, which work like gift cards. If a Costco member buys a Shop Card for someone who doesn't have a membership, that person can enter the store and shop using this card.

However, there are rules for its use: at the registers, the Shop Card must be presented at the time of payment and you can't simply use cash without the card. This prevents someone without a membership from entering and shopping without limits. But in the food court, the situation is different: there, you can pay in cash without needing to show a membership or the Shop Card.

This situation has led some people to use this "trick" to enjoy food court meals without being members. However, the company could change these rules if the abuse becomes excessive, closing that door for non-members in the future.