The royal family goes all the way: Infanta Sofía knows it and wants to do it now

The Royal Family has chosen to go all the way with their digital transformation strategy, and Infanta Sofía doesn't want to be left out. The young Borbón, aware of what this step means, wants to take an active role in the new institutional communication. She wants to do it now, convinced that she can play a key role in bringing the monarchy closer to new generations.

This desire coincides with an ambitious five-year plan approved by the Royal Household. It is an investment of€950,153 ($950,153) aimed at strengthening secure communications and information technology services. In this context of renewal, is it possible for Sofía to find her place in the institution's new digital era?

The Royal Family goes all the way with a project that marks a digital transformation

For years, the Royal Household has taken a slow but steady path toward digital modernization. However, recent cyberattacks suffered by state agencies have set off alarms. A hacker managed to expose data of high-ranking government officials, prompting the intervention of the National Court as it was considered a possible act of terrorism.

With this scenario as a backdrop, the Royal Family has decided to take action. By 2025, €950,153 ($950,153) of their own funds will be invested in the TDS 2024-2029 plan, focused on strengthening institutional cybersecurity. The goal is to protect the integrity and confidentiality of communications, relying on technologies such as encryption, secure authentication, and advanced firewalls.

The goal is to keep the institution's credibility and stability in an era where disinformation and digital risks are growing unchecked. It is precisely in this transformation that Sofía has shown interest. Not only because of the technological aspect, but also because of the way the Royal Household communicates with the public.

The digital communication plan not only has an institutional side, but also involves very specific budget management. The Royal Household has decided to use part of their reserves to finance this technological leap. Specifically, the approved €950,153 ($950,153) will be taken from the Treasury balance, which at the end of 2024 reached €4,943,512.31 ($4,943,512.31).

This isn't the first time the institution has used their reserves to modernize. In 2023, they invested more than €2.4 million ($2.4 million) in a new audiovisual room for the royals, closing the fiscal year with a surplus. In contrast, 2024 will end with a deficit of €99,591.80 ($99,591.80), the first recorded, due to the prolonged extension of the General State Budgets.

Even so, the commitment to digital transformation doesn't stop. For next year, €313,577 ($313,577) have been budgeted for technological investments, in addition to €671,558 ($671,558) for representative activities. Last year's budget execution was 98.73%, which, according to the Royal Household, reflects efficiency and commitment to the new times.

Infanta Sofía wants a real and active role in the Royal Household's new communication

Infanta Sofía isn't content to be a decorative figure at institutional events. According to sources close to her, she has expressed her desire to be truly involved in the Crown's communication. At a time when digital transformation is a priority, her profile fits the strategy the Royal Family wants to promote.

Although some see her as more reserved than her sister Leonor, those who know her refute that stereotype. Sofía is participative, intuitive, and very aware of the context in which she operates. At Princess of Girona Foundation events, she has made her level of preparation clear by asking insightful questions and showing a constructive attitude.

Queen Letizia, with a background in journalism, was reportedly the first to notice her younger daughter's discomfort with empty roles. According to sources close to her, Letizia has understood that Sofía doesn't reject the institution, but she does want a more dynamic role in line with her generation. This is an opportunity the Royal Household can't afford to miss.

Infanta Sofía and generation Z: an outstanding connection that can be strengthened

The role Infanta Sofía could take on goes beyond internal management. In an institution that has kept one-way communication, the possibility of a young and approachable figure promoting new forms of interaction could mean a major shift. Instagram, for example, was a late step for the Royal Household, but an essential one.

Currently, the official account has nearly 900,000 followers. However, the lack of dynamism and the absence of direct response to citizens reflect a communication model still anchored in the past.

Generation Z, as studies like REMCO reveal, demand a more fluid, human, and transparent connection with institutions. Almost 30% of young people admit they know little or nothing about the monarchy's role.

Infanta Sofía can be that link. Her possible vocation for journalism and her communication skills could make her the renewed face many young people are waiting for. The question is whether the Royal Family will know how to listen to this need before it's too late.