Orange has already warned about it, and customers are preparing for what is about to come.

Orange continues to expand its horizons. The company has announced an ambitious strategy to further diversify its business. Through MasOrange, the partnership that brings together Orange and MásMóvil, the company plans to create three new subsidiaries.

This will allow it to generate revenue from new areas. Although the main business will remain focused on telecommunications, this strategic action shows that the operator is not content with what it has. It is willing to take another step in its expansion.

Orange's New Plans

In 2025, Orange will launch three new entities that will focus on sectors beyond telecommunications. The first of these will be key to the company's future: it will be dedicated to IT services for businesses, reports Expansión. This move aims for Orange to have a greater presence in the information technology sector, a market that is constantly growing.

The company aims to follow in the footsteps of Telefónica, whose IT business for companies reached 2 billion euros. With this new subsidiary, it hopes to consolidate itself in this sector, leveraging its market experience and infrastructure.

The second subsidiary will focus on the commercialization of customized advertising services. Thanks to the vast amount of data that Orange and MásMóvil collect about their users, this subsidiary will be able to offer segmented advertising campaigns. This strategy will make the most of the information they have about consumption habits, allowing for much more personalized and efficient ads.

Finally, the third subsidiary will focus on scoring, a project dedicated to credit risk assessment. It will also rely on the extensive database the company has. This will allow it to offer more precise solutions regarding credit rating.

In a context where data analysis has become an essential pillar for many businesses, Orange doesn't want to be left behind. Therefore, it will strongly invest in this field.

Orange Seeks New Revenue Streams

But these three projects are not the only things underway at Orange. The company is also looking to form new strategic alliances to continue diversifying its revenue sources. Additionally, it is not ruled out that new business avenues may open, allowing the company to continue growing.

The creation of these new subsidiaries is a clear sign that it is looking beyond its traditional telecommunications field. By expanding its presence in sectors such as IT services, digital advertising, and credit risk analysis, it not only diversifies its business. It also seeks greater financial stability in the long term.