A pensive woman in front of an Orange store with the Vodafone logo superimposed.
LIFESTYLE

Orange Decides to Follow Vodafone's Steps: They Claim It's Best for Customers

Orange adopts a measure that doesn't convince everyone, although it claims it's the best for the operator's users.

In a move reminiscent of Vodafone's decision a few years ago, Orange has decided to eliminate its Orange Community. This virtual platform, which had been operational since 2014, allowed users to solve doubts and share experiences about the operator's various services. However, the company has chosen to dispense with it, reports Adsl Zone.

For many years, it was a space where users could find answers to their problems and doubts. Similar to what happened with Vodafone in 2020, which closed its own forum after several years of activity, the French operator has deemed it time to make changes. The idea is to centralize customer service through its official channels, such as the website, social media, and proprietary media.

Since its creation, the Orange Community was a highly visited place, with thousands of users actively participating in the forum. Although it was not an official service, many people turned to it for quick solutions to technical problems. But also for service issues or even to share experiences.

Man in a suit sitting in front of a laptop, with a hand on his forehead and a frustrated expression, next to an Orange logo.
The news hasn't pleased some users too much | ShotPrime

However, the information in this forum was not always provided by company technicians. This sometimes led to a lack of trust regarding the accuracy of the responses. This was one of the points that, according to some users, detracted from the service's credibility.

Orange's Goal With the Change

With the elimination of the Orange Community, the operator seeks to concentrate all support and customer service in more official and centralized channels. This way, it aims to offer a more complete, efficient, and professional service to its customers. It will thus eliminate the unverified responses that were sometimes found in the forum.

Tools like the help section on Orange's website, its social media accounts, and other official channels will gain greater prominence. For many customers, this decision has been a surprise and, in some cases, a disappointment. For years, the Orange Community was the place they could turn to for quick problem resolution and information on issues.

A person operates a computer in the background, and in the foreground, a man with a worried look puts his hand to his head
Orange customers must look for alternatives to solve their inquiries | Getty Images, Pexels

However, the company argues that this change will be beneficial for everyone. By centralizing attention, the response process will be streamlined and users will be able to rely on a more professional and direct service.

Orange Understands It's the Best

This trend of eliminating virtual customer service forums is not new. As mentioned earlier, Vodafone closed its community in 2020. The British operator opted to offer support through official channels.

Now, Orange follows suit, with the conviction that centralization will improve the user experience. However, some users regret the forum's closure. They will miss the speed and contact with other customers in similar situations.

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