A pensive man in front of a BBVA bank branch.
LIFESTYLE

BBVA's Official Statement on Their Cards: Confirmed, Starting Today

BBVA launches the update of Blue to manage accounts and cards with artificial intelligence in Spain

BBVA has taken a step to revolutionize its customers' experience. For the first time in Spain, the banking entity allows managing accounts and cards using artificial intelligence. The update of its virtual assistant Blue, scheduled for this February 20, will transform the way customers interact with their finances.

The new Blue, integrated into BBVA's mobile app, now responds with natural language. At the same time, it offers personalized information about accounts and cards. With this, the bank demonstrates its commitment to modernizing digital banking management.

Montage with BBVA office and red circle with hand holding iPhone on white
BBVA takes a decisive step toward a more efficient digital banking | Europa Press, Pexels

BBVA Marks a Before and After in Digital Banking

The Blue assistant has been updated to offer greater personalization. Thanks to advanced artificial intelligence technologies, Blue understands customer inquiries and can manage up to 150 queries, responding to 3,000 questions. This capability allows it to solve doubts about BBVA's accounts, cards, and other financial services.

Blue uses large language models (LLM) that interpret and generate replys tailored to each user. The tool adds context to each conversation and remembers previous interactions. This way, it offers precise replys adapted to each customer's situation.

BBVA doesn't stop at the virtual assistant for customers: the banking entity has developed a co-pilot to streamline managers' daily work. This solution is based on artificial intelligence and is fed by more than 30,000 references. Thus, managers access precise information from the entire bank ecosystem.

A smiling woman holding euro bills with the BBVA logo in the upper right corner.
BBVA demonstrates that technology and personalized attention can work together | Robert Kneschke, BBVA

The intuitive design of the co-pilot facilitates its integration into offices. More than a hundred managers already use this tool to solve inquiries and inform about operations.

In fact, the technology frees professionals from repetitive and low-value tasks. With this, employees can dedicate more time to providing quality attention to customers.

This deployment of the new Blue assistant begins today in Spain. However, BBVA will implement this solution gradually until it reaches all its customers.

A BBVA office, and a wallet with euro bills
The new version of Blue focuses on improving customer interaction | Europa Press, Getty Images

BBVA Offers a More Efficient Banking Experience

The new version of Blue focuses on improving interaction with customers. Artificial intelligence generates empathetic and personalized replys and allows managing inquiries about accounts and cards with ease.

If the user needs to perform another task during the conversation, Blue adapts without losing track. At any time, the customer can cancel the operation or request the assistance of a human manager.

➡️ Lifestyle

More posts: