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Movistar, Orange, and Vodafone Are on Alert: They Knew It Would Happen Sooner or Later
The country's three main operators verify the unstoppable progress of one of their major competitors
Movistar, Orange, and Vodafone have been dominating the market for years, offering their customers comprehensive fiber, mobile, and television services. However, in recent times, a new competitor has been gaining ground quickly and effectively. This rival is Digi, which has taken a significant step toward the television sector.
The major companies already knew that this expansion of Digi would be an inevitable challenge. They are now preparing to face what is coming.
In recent weeks, the Romanian operator has made a significant impact on the market by accelerating its expansion of Digi TV. As television coverage has spread across the country, competitors are paying closer attention to its moves. Initially, it was only available in Madrid and Guadalajara, but its coverage is now present in all provinces of Spain.
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In fact, this advance has been faster than many expected. It has put the country's main operators on alert.
Movistar, Vodafone, and Orange Won't Have It Easy
Fiber customers who subscribe to Digi's services can now enjoy its television with more than 100 channels. Many of them are from major international producers like AMC, Sony, Warner, or Disney. This attractive content makes the service very competitive against the offers from Movistar, Orange, and Vodafone.
Additionally, it will have an additional price of 7 euros per month, making it a more economical option than the proposals from the major operators.
But it's not just the price and quality channels that have quickly gained Digi followers. The company has incorporated a series of technological improvements that have made its offer even more attractive. One of the main benefits is the new decoder with an antenna socket.
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Additionally, the 'cast content to Smart TV' function has been launched, along with a new app available to all users. This series of improvements places it in a very competitive position, matching or even surpassing some of the features offered by Movistar, Orange, and Vodafone.
Movistar, Orange, and Vodafone Must Stay Alert
In the face of Digi's rapid expansion, Movistar, Orange, and Vodafone now find themselves with a serious competitor. While these major operators have been market leaders for years, Digi's proposal threatens to overshadow them.
In particular, Digi's combination of fiber, mobile, and television is increasingly approaching the complete packages of Movistar, Orange, and Vodafone. But with the advantage of being more economical and accessible for many users.
It is true that traditional operators still maintain a significant advantage in terms of infrastructure and additional services. However, there is no doubt that the Romanian company is playing its cards very well. With a simple and affordable offer, it has managed to attract an audience looking for an alternative to the high prices of the sector's 'giants'.
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