Woman surprised in front of a Verizon store.
CONSUMER AFFAIRS

U-turn at Verizon: it knows this is how it will manage to silence many critics starting today

Verizon is forced to make a move after what has happened recently, which has turned out to be very costly for them

During the past year, Verizon has been at the center of criticism from many of its customers. The main reason has been the constant increase in their rates. This has caused a wave of negative comments on social media and forums.

Many users quickly expressed their discomfort, even considering switching providers. Now, in a surprising U-turn, the company has launched a promotion aimed at regaining the trust of its users. It also seeks to attract new customers.

Throughout 2024 and early 2025, Verizon chose to progressively increase the prices of several of its plans. They argued that operating costs were rising.

An electronics store with a row of mobile phones on display and a large red logo in the center of the image.
The operator has set out to make dissatisfied users change their minds | Getty Images, Archivo

This especially affected myPlan and New Verizon Plan wireless accounts. In addition, services like Verizon Mobile Protect Multi-Device and Verizon Mobile Secure Multi-Device also went up in price.

Verizon knows this took a toll on them

These decisions didn't go unnoticed. The result was clear: a significant loss of customers. In just the first quarter of 2025, Verizon reported a net decrease of 289,000 postpaid users.

The company itself acknowledged that the rate increases played a key role in this loss. However, it has decided to take action. Instead of continuing down the same path, it has launched a tech promotion that's hard to ignore.

The company now offers a very attractive package that includes high-end devices for free for those who meet certain requirements. This strategy not only aims to calm tempers but also to reward loyalty and attract new users.

The promotion is available for new and current customers who have an active mobile account under the myPlan plan. Those who turn in an eligible device can receive a smartphone, a tablet, and a smartwatch, all at no additional cost.

People walking and looking at electronic devices in a Verizon store.
Verizon wants to compensate their customers with these promotions | Grok

For example, Apple users can get an iPhone 16 Pro, an iPad (A16), and an Apple Watch Series 10. Google users have the option of a Pixel 9, a Galaxy Tab A9+ 5G, and a Pixel Watch 3. Samsung fans can get a Galaxy S25, Galaxy Tab A9+ 5G, and Galaxy Watch7.

It's important to know that the devices turned in must be from Apple, Google, Samsung, or Motorola.

There are also significant discounts

The benefits don't end there. Verizon also offers significant discounts applied as monthly credits. They can reach up to $1,000 for Apple and $799 for Google and Samsung.

In addition, accessories like tablets and smartwatches are also included with discounts that can reach $499.99. Everything will depend on the model and brand.

To complete its customer recovery strategy, it has also extended its promotion to those who sign up for its residential Internet service. By switching to plans like 5G Home Plus, LTE Home Plus, or high-speed Fios, customers can receive Amazon gift cards of up to $200.

➡️ Consumer Affairs

More posts: