Goodbye Domino's Pizza: the king of pizza unveils a major innovation in the US today

A long night, no desire to cook, hungry for something quick. For many, the solution is to dial a number or click on an app to order a hot pizza ready in minutes. Among the best-known options, Domino’s has been the benchmark for years, but that could be about to change.

Starting today, June 16, Little Caesars is launching something new that leaves its competitors behind. The chain, famous for its slogan "Pizza! Pizza!", has introduced a creation that combines four flavors in a single pizza. It is a limited edition in collaboration with Marvel for the release of the movie Fantastic Four: First Steps, which arrives on July 25.

Four flavors in a single pizza

This new offering consists of a 14 in. (35.56 cm) pizza divided into four different sections. Each part offers a combination of ingredients: two slices of classic cheese, two of pepperoni, two with Italian sausage and bacon, and two more with pepperoni and jalapeños. For those who prefer a less spicy flavor, there is the option to remove the jalapeños when placing the order.

The price of this new item has also surprised: it only costs $7.99, just 50 cents more than the traditional single-topping pizza, which is priced at $7.49. According to Little Caesars, this new creation is ideal for the most indecisive or for those who share their meal, since it offers variety without having to order several pizzas.

This is not the first time the chain has gone for this format. In 2019, they already offered the Quattro pizza, a similar proposal that was well received, according to All Recipes. Now, with Marvel's collaboration, they hope to go even further, both with superhero fans and pizza lovers.

Collectible box and presence in the movie

In addition to the product itself, Little Caesars has launched a series of exclusive pizza boxes inspired by the characters from "Los 4 Fantásticos". Each one features a different design and, when all four are collected, a secret image of the heroes is revealed. This is the first time the brand has launched this type of presentation, which adds a playful and collectible element to the order.

The chain will also appear briefly in the movie, with some scenes filmed in real Little Caesars locations. According to the company, it is a way to "integrate the brand into the Marvel universe in a fun and organic way." The pre-sale of the Fantastic Four-N-One Pizza is available at select stores online and will expand nationwide on June 23.

With this move, Little Caesars is not only challenging its rivals in flavor and price, but also in creativity. Domino’s Pizza will have to make a move if it wants to regain the public's attention in the face of this "fantastic" play.