Sam's Club and Walmart Reassure Their Members with a Last-Minute Message

Sam's Club and Walmart have taken steps to ensure stability and reassure their members. Both chains, known for their massive market presence, have relied on their membership programs as a way to adapt to circumstances. Thanks to this strategy, customers can continue enjoying low prices while the supermarkets generate additional revenue.

Membership Programs: Key to Stability

The subscription programs of Walmart+ and Sam's Club Membership have become an essential pillar for both companies. These systems not only reinforce customer loyalty but also represent an important source of income. According to The Daily Meal, Walmart+ members accounted for almost 50% of the company's total online spending during the last fiscal year. This shows the positive impact this business model has.

The Growth of Walmart+

The Walmart+ program has been in operation for almost five years. It reached approximately 25 million members in the United States by the end of January 2025. This figure is more than double the members it had in 2022.

The benefits offered by Walmart+ are very attractive, such as free shipping, same-day deliveries, discounts on gasoline, and access to other exclusive services. This offering has made the program a very popular option and has been key to the chain's growth.

Seth Dallaire, Walmart's Chief Growth Officer, mentioned that the program has been a "frequency driver," as members shop more often and spend more money. The strategy, inspired by Amazon Prime, has allowed Walmart to grow both in sales and additional revenue.

Sam's Club Follows the Same Strategy

Sam's Club has followed a similar strategy to ensure its success. Its membership program has also been essential in retaining customers. Additionally, the company has been able to adapt to economic circumstances by offering discounts and special promotions for its members.

Online sales have also experienced growth thanks to the ease of the membership system. Sam's Club has managed to remain competitive, even in difficult times.

The Challenges of Tariffs

Despite the success of their membership programs, the economic outlook remains uncertain. The tariffs imposed by the United States government on imported products, especially from China, continue to affect retailers. These tariffs can increase the prices of certain products and put the competitiveness of supermarkets at risk.

However, both Walmart and Sam's Club are using their subscription programs as a barrier against this challenge. This allows them to keep offering low prices and maintain customer loyalty.