No one expected T-Mobile to dare so much: competitors should take note

T-Mobile has established itself as one of the major players in the mobile phone market in the United States. Its network is one of the most extensive and reliable in the country, and this has attracted not only millions of users. It has also drawn other companies interested in offering telecommunications services over its infrastructure.

What once seemed unlikely is now a reality: T-Mobile not only competes, but leads, and every move it makes generates a reaction in the industry.

One proof of this is the emergence of new mobile virtual network operators (MVNOs) that use its network. The most recent case is SmartLess Mobile, an MVNO that has caused a great stir since its launch. The interesting thing is not just its business model, but also who's behind it.

They're three well-known actors in Hollywood and responsible for the successful SmartLess podcast: Jason Bateman, Sean Hayes, and Will Arnett. They've decided to take another step in their careers and enter the world of mobile phones. They're betting on a direct, transparent, and user-adapted service.

Operates on T-Mobile's network

SmartLess Mobile operates exclusively on T-Mobile's network, which ensures solid nationwide coverage. The service aims to revolutionize the way users consume mobile data. Instead of paying for a plan with unlimited data that many don't fully use, SmartLess proposes something different.

First, you get to know your actual usage through a mobile app that analyzes your data use and suggests a personalized plan. All of this, of course, without physical stores, without confusing contracts, and without unnecessary charges.

The basic plan starts at just $15 per month and includes 5 GB (5 gigabytes) of high-speed data, as well as unlimited calls and text messages. It also allows data use for mobile hotspot and global text messages at no additional cost. There are other more complete options, such as $20, $25, and $30 plans, which offer up to 30 GB (30 gigabytes) of data and other benefits.

You need to have your own phone, since the service doesn't include devices, and everything is managed online, simply and quickly.

Future options

The fact that T-Mobile allows new MVNOs like SmartLess Mobile to use its network says a lot about its strategy. It's not just about attracting direct customers, but also about offering its infrastructure to innovative companies. If SmartLess manages to connect with the public, it wouldn't be surprising if T-Mobile considers integrating it into its group in the future.

In fact, it wouldn't be the first time a larger company absorbs a smaller one that shows potential. The mobile phone market is constantly evolving, and T-Mobile knows this very well.