A man in a yellow sweater looks surprised while looking at his phone in front of a T-Mobile store.
CONSUMER AFFAIRS

The tremendous blow T-Mobile takes: it drives thousands of Americans crazy

T-Mobile must explain to its customers after the company's poor performance was uncovered

T-Mobile has become the target of harsh criticism from many of its customers, especially those over 55 years old. The reason is the obstacles they are encountering in TPR (T-Mobile Premium Retailer) stores to access rates that are designed for them. This situation has caused a wave of complaints that is creating a real storm for the company.

Although official T-Mobile stores already presented certain problems, the scenario is even more concerning in TPR stores. These are establishments managed by third parties, authorized to use T-Mobile's name and image. But they are not directly owned by the operator.

At first glance, they seem like T-Mobile locations, but their management is handled by other companies. This has led to very questionable practices.

People watching mobile devices in a tech store.
The operator may lose the trust of thousands of Americans | Grok

T-Mobile Must Take Action

One of the companies most pointed out in this scandal is Arch Telecom, one of the largest distributors within the TPR network. According to complaints from employees and customers, Arch would be pressuring its salespeople not to offer the plan for those over 55 years old.

This plan, very popular for its affordable price (two lines for just $30 each), is being rejected by the stores for a concerning reason. It is not profitable for them.

A worker from a TPR store managed by Arch revealed that their own management asks them to avoid selling this rate. According to them, they are required to promote more expensive plans, even if it means rejecting older people who are looking to save on their phone bills. The situation, the employee says, is very frustrating, especially when they see how those who most need financial relief are being harmed.

Additionally, the same worker points out that, while customer complaints about these bad practices increase, Arch cuts commissions for its employees. The work environment has become toxic and demoralizing. They are required to meet difficult-to-achieve goals by selling less accessible plans, instead of offering the more economical ones.

A bright pink truck with the T-Mobile logo and the text
T-Mobile must offer solutions so this doesn't happen again | T-Mobile

A Serious Message to T-Mobile

The most alarming thing is that T-Mobile, so far, has not intervened firmly. Despite these stores using its name, the company has not forced Arch or other distributors to correct these practices. This has led to great disappointment among many users, who feel deceived by a brand they trusted.

With thousands of complaints circulating on social media and specialized forums, T-Mobile faces a serious reputation crisis. Many wonder if the company will take action or if it will continue allowing third parties to damage its image. What's worse, harming the most vulnerable customers.

➡️ Consumer Affairs

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