Big blow for Costco members in the United States: Walmart is already celebrating

Costco's business model has always been unique within the retail world. Unlike many other major chains, this company charges its customers an annual fee just to access its stores. This system, which might seem like an obstacle for some consumers, has worked for years, supported by low prices and quality service.

However, a controversy has recently emerged that affects many Costco members in the United States. The company has changed certain conditions that haven't pleased everyone, while Walmart, its main competitor, seems to be taking advantage of this situation to gain ground in the market. These developments could change the landscape for Costco's regular shoppers.

The problem of crowds and Costco's new measures

One of the main inconveniences that Costco members face is overcrowding in its stores. Although the locations are spacious and can accommodate many people, the large influx creates discomfort. Customers pay for a membership to enjoy exclusive benefits, but in practice, they encounter long waits in the parking lots and aisles full of people with huge carts.

The checkout process doesn't help improve the experience either. After waiting in line to reach the register, shoppers must go through an additional check where the cart is inspected, which further lengthens the exit. This situation has led Costco to implement measures to improve customer flow, but not everyone is satisfied with the results, as revealed in The Street.

Recently, Costco reintroduced a benefit for executive members, who pay $130 per year (130 euros), compared to the $65 (65 euros) for the basic membership. These members can now enter the stores during special hours before the general opening. This initiative, which was eliminated some time ago, aimed to offer an exclusive benefit and ease congestion, although it has caused divided opinions among members.

Mixed reactions and the benefit for Walmart

The new early access policy has been interpreted by some customers as an attempt by Costco to increase executive membership sales. A Reddit user commented: "This is disappointing, I've been a member for years and I've noticed more pressure than ever to upgrade the membership." Other users, on the other hand, welcomed the measure, valuing the possibility of shopping without the typical crowds.

Even Costco employees expressed concerns about this measure, anticipating problems controlling access and preventing members with basic memberships from entering during these exclusive hours. If too many users upgrade their membership to get early access, the exclusivity of this benefit would disappear and the measure would lose its purpose.

In this context, Walmart is capitalizing on the situation. By not charging a membership fee to enter, the chain offers a less restrictive experience and without the pressure of renewing annual fees. This can attract consumers tired of the complications at Costco and looking for more flexible options.

It remains to be seen whether this strategy by Costco will keep its most loyal members or if it will cause many to prefer switching stores. Meanwhile, Walmart watches with an advantage as discontent grows among its main rival's customers.