KFC makes an urgent decision in the United States and knocks out McDonald's

The KFC chain has decided to make a move at a key moment in the fast food market. Amidst the competition to capture the attention of fried chicken lovers, the company has launched an offensive that has not gone unnoticed. McDonald's, its main rival in this field, is already starting to feel the pressure.

It is that, just when McDonald's has launched its new McCrispy Strips nationwide, KFC has replied with an aggressive offer. The company has made available to its customers five strips of its original recipe for just five dollars. This promotion, valid until May 11, is intended for members of the rewards program and comes accompanied by a defiant campaign.

A strategy aimed at the heart of the market

KFC has not only lowered its prices but has reinforced its proposal with a clear message: the authentic flavor is in its original recipe. "Why settle for chicken from a burger chain?" said the president of KFC in the United States, Catherine Tan-Gillespie, when announcing the initiative. With its 11 herbs and spices, its double-breaded strips seek to reaffirm its title as a reference for fried chicken.

This move by KFC comes just as the chicken segment is growing faster than the rest of the industry. According to data from Technomic, chicken-focused chains have recorded a 15% increase in sales, well above the general 3% of the sector. Additionally, tenders (chicken strips) in particular have gained prominence, appearing 5.5% more on menus over the past year.

Beyond an offer: a complete experience

But KFC has not stopped at a simple promotion; coinciding with Mother's Day, the brand has brought back its chicken and waffles combo, available from seven dollars. It has also added a new dessert: the Strawberry & Crème Pie Poppers. And most strikingly, an unexpected collaboration with Benchmark Resorts & Hotels to offer a special experience in cities like Boston, Seattle, or Portland.

This package, called "Mom Flies the Coop," includes accommodation, an exclusive KFC robe, and a delicious breakfast served in the room with the famous Chicken & Waffles recipe. The proposal is designed as a relaxing getaway for mothers looking for a break on their day. According to Tan-Gillespie, the idea was born after seeing on social media that many mothers just wanted a little rest and good food to celebrate themselves.

With these actions, KFC not only launches a direct attack on McDonald's but also strengthens its identity. Betting on flavor, tradition, and creativity, it seeks to establish itself as the true king of fried chicken in the United States.