One of Taco Bell's enemies unexpectedly closes its doors in the United States.

The Mexican restaurant Felipe's, in the French Quarter of New Orleans, closed early on May 5, 2025. It did so during its most important day of the year: Cinco de Mayo. The reason, according to its owner Pike Howard, was the growing concern for public safety in the area.

This neighborhood is famous for its nightlife and the constant flow of tourists. However, the last few months have been difficult for local businesses.

Last year, a shooting in front of Felipe's during the celebrations left several injured. This incident worsened the security situation in the area, affecting many businesses.

Cinco de Mayo: a celebration at risk

Cinco de Mayo is one of the highest sales days for Mexican restaurants in the U.S., especially for Felipe's, which has a loyal clientele. But last year, the celebration ended in tragedy. A dispute outside the restaurant led to a shooting.

"We were concerned about the safety of our employees and customers. We couldn't risk anyone's lives for a party," Howard explained. Although he regretted the economic loss, he emphasized that safety was the priority.

Therefore, he decided to close the restaurant earlier than usual. Through social media and posters, he announced that they would not open after 7:00 p.m. This decision was met with surprise by many, especially those who planned to enjoy the event at Felipe's.

Taco Bell and unfair competition

Felipe's early closure not only affected customers but also jeopardizes its competitiveness against large chains like Taco Bell. These dominate the Mexican fast food market in the U.S.

Taco Bell, with its aggressive expansion and competitive prices, has a considerable advantage. Unlike Felipe's, which faces high costs to keep operating in an unsafe area, Taco Bell continues to grow. This reflects the difficulties faced by independent restaurants, especially those in areas with high violence rates, like the French Quarter.

Priority to safety, not money

Howard's decision, although difficult, underscores a reality that many small business owners must face: safety must always be the priority. "It's not just about money. It's about doing the right thing for the community," Howard stated.

The owner acknowledged that the closure affected Felipe's finances, especially on such an important day for the business. However, he assured that the long-term sustainability of his restaurant is more important than immediate profits.

The future of Felipe's and the French Quarter

Felipe's is not the only restaurant in the French Quarter that has had to adapt to this new reality. Several businesses in the area have also reconsidered their hours and security measures. Some have installed surveillance cameras and reinforced their police presence to protect customers and employees.

For Howard, this closure doesn't mean the end of Felipe's, but rather a reminder that his business must evolve. "The community needs more security, and we must be part of the solution," he concluded.

Tourists who visited the French Quarter on May 5 found a festive city, but also many challenges. How will this type of decision affect competition, especially against chains like Taco Bell? The future of Felipe's could depend on these decisions.