Walmart storefront with a circle containing an image of McDonald's crossed out with a red X
CONSUMER AFFAIRS

Goodbye McDonald's: Walmart surprises in the U.S. with this copycat that's already taking over

The American network keeps innovating with products that are capturing the attention of millions of consumers

In recent years, the way people enjoy fast food has changed a lot. It's no longer necessary to go exclusively to restaurants to savor favorite dishes. The selection has diversified, and more and more typical products from famous chains are arriving at supermarkets.

Walmart has taken advantage of this trend to launch its own versions of iconic fast food dishes. From nuggets that imitate Chick-fil-A's style to sauces similar to those from Raising Cane’s, the retail chain has won over many customers with its alternatives. Now, the latest is a frozen breakfast that closely resembles a McDonald’s classic, but with a price and convenience that are hard to beat.

Walmart store facade with people entering and exiting.
Walmart launches a sandwich that reminds people of the McGriddle | Grok

Walmart revolutionizes breakfast with its new griddle sandwich

Recently, Walmart expanded its catalog of frozen products with options ideal for breakfasts and snacks. Among them stands out the new “Great Value Sausage, Egg, and Cheese Griddle Cake” sandwich, according to All Recipes. This product combines scrambled eggs, melted cheese, and sausage, all between two pancakes with maple syrup flavor, which directly reminds us of the popular McGriddle from McDonald’s.

What makes this sandwich appealing is its protein content: it provides 0.49 oz. (14 grams) per serving, an amount sufficient to keep energy up during intense workdays. In addition, its preparation is quick, requiring only about 1 minute and 10 seconds (70 seconds) in the microwave, which avoids the usual wait times at fast food chains.

Beyond convenience, price also plays an important role. The package with four units is sold at Walmart for $5.78, which means an approximate cost of $1.45 per sandwich. This figure is less than half of what a McGriddle would cost at McDonald’s, making this alternative a more economical option.

Great Value breakfast sandwich box with maple sausage, egg, and cheese in front of a blurred Walmart store
Walmart's new product is priced at .78 | Walmart

Walmart gains ground with fast food imitations

For some time, Walmart has been launching versions of popular foods that are normally only found at fast food restaurants. This strategy allows consumers to enjoy those flavors at home, with considerable savings and without the need to go out to eat.

This trend responds to changes in the lifestyle of many people, who value speed and convenience without neglecting product quality. Walmart understands this behavior and has managed to take advantage of it with an offering that combines competitive prices with good taste. The launch of the breakfast sandwich is just the latest example of how retail stores are transforming the fast food market.

Sales of these products keep growing and acceptance among American consumers is remarkable. The possibility of having at home a sandwich that recalls an icon like the McGriddle, at a lower price, has marked a new way of consuming quick breakfast. This innovation could forever change how people satisfy their morning cravings.

➡️ Consumer Affairs

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