Costco sends a message to all its members in the U.S.: new conditions

Starting June 30, 2025, Costco will offer new exclusive benefits for their executive members. These changes will improve the shopping experience for customers who choose this membership option. With these new advantages, Costco aims to remain an attractive option for frequent shoppers.

Costco offers several benefits

One of the main benefits is early access to the stores. Executive members will be able to enter one hour before standard members. This will allow them to start shopping at 9 am, before the store fills up with customers. This advantage is useful for taking advantage of the best deals and fresh products and gives them time to avoid crowds during the busiest hours of the day.

Another attractive benefit is the $10 monthly credit that executive members will receive for purchases through Instacart. This credit is valid for same-day delivery orders with a minimum value of $150. Home delivery has become increasingly popular, and Costco aims to make this service easier for their members. This monthly credit will offer additional savings to those who prefer not to go to the store.

This benefit is in addition to the 2% annual reward on purchases that executive members already receive. With this reward, members receive an annual check that represents 2% of the total of their purchases. This is one of the most valued features of the executive membership. Although the membership costs $130 per year, double the standard membership of $65, the additional benefits make it attractive for many frequent shoppers.

Costco focuses on their regular customers

The new benefits are designed to attract frequent shoppers to choose the executive membership. In addition to early access and the Instacart credit, members enjoy additional discounts and a more personalized experience. Costco keeps looking for ways to reward their most loyal customers, these new benefits reinforce that focus.

These changes also respond to new shopping trends. With the growth of e-commerce and home delivery services, Costco aims to adapt to current consumer preferences. By offering these exclusive benefits, Costco is improving their members' shopping experience and responding to the growing demand for convenience.

For those who make large and frequent purchases, the executive membership remains an excellent option. Early access and additional benefits like the Instacart credit justify the annual membership cost. Executive members not only get discounts, but also enjoy a more comfortable and personalized shopping experience.