Goodbye Burger King: McDonald's wins the war in the U.S. with this new feature

The competition among major fast food chains never stops. Every move is an opportunity to win customers and make a difference. This time, McDonald’s has taken a step forward with a proposal that has surprised many.

On June 10, McDonald’s launched a new version of its classic ice cream dessert in the United States, and it seems it has been a complete success. It's the Hershey’s S’mores McFlurry, a combination that awakens nostalgia and appetite among American consumers. This launch has caused excitement on social media and is already shaping up to be one of the summer’s star products.

A taste of summer that sweeps away the competition

The new McFlurry is made with McDonald’s classic soft vanilla ice cream base, to which Hershey’s milk chocolate, graham cracker pieces, and marshmallows are added. It's a mix that brings to mind summer bonfires and camp snacks, according to AS. The brand describes it as "the ideal dessert to share by the fire or simply to enjoy summer."

Comments have not taken long to appear. The well-known food influencer Snackolator called it "a perfect mix" and stated that "we should have this all year long." On his Instagram account, his post about the new McFlurry surpassed 4,000 likes. Other users agreed with phrases like "McDonald’s nailed it" or "this is amazing."

Not all feedback has been praise. On platforms like Twitter or TikTok, there have also been criticisms. Some consumers described it as "acceptable," "sickly sweet," or even "disgusting." However, most reactions have been positive, which doesn't always happen with seasonal launches.

Burger King, in the background

While McDonald’s grabs attention with its latest novelty, Burger King remains without presenting a relevant seasonal dessert. This absence has led to numerous comparisons on social media, where many users express their preference for the clown chain.

McDonald’s strategy is clear: betting on classic flavors that evoke emotions and recall special moments. The s’more, an iconic American summer treat, makes this McFlurry a success both sentimentally and commercially.

In addition, McDonald’s has also strengthened its family offering with a limited edition of Happy Meals inspired by Elio, the recent Disney and Pixar production released on June 20. These collectible toys, available until June 30 at selected restaurants, recreate the main characters and have caused great excitement among children.

With figures like Elio, Helix, and Mira, this collection adds extra appeal for collectors and little ones. This way, along with the new McFlurry, the brand continues to provide unforgettable experiences that keep its leadership position in the family fast food sector.