Goodbye Burger King: McDonald's launches the most anticipated new item in the US today

The season of summer novelties at major fast food chains is already underway. Fans of burger and dessert franchises know that every year brands compete to surprise with unique and refreshing products. This year, McDonald’s has decided to make a difference in the United States, right as temperatures start to rise.

The American chain is introducing a launch today that promises to win over its followers and cool down hot days: the new Hershey’s S’mores McFlurry. This dessert combines classic vanilla ice cream with Hershey’s chocolate, Graham crackers, and marshmallows. The new item comes in two sizes, regular and snack, to satisfy different cravings.

A bet on flavor and nostalgia

McDonald’s is not only aiming to offer a new product, but also to evoke feelings and memories with this creation. The Hershey’s S’mores McFlurry mixes iconic ingredients that recall gatherings around the campfire, a very popular tradition in the United States during summer. According to an official statement, the dessert is "perfect for making hot days a little cooler" and promises to be one of the season's biggest attractions.

This launch is part of a broader renewal of McDonald’s summer menu, which includes other surprises for the brand's fans. For example, in July the iconic Snack Wrap will be reintroduced, a highly desired product that has caused great anticipation among customers.

Additionally, the Minecraft Happy Meal promotion, launched in April alongside the movie, was a great success, according to RetailWire. This shows McDonald’s interest in keeping their customers engaged with themed offerings. The strategy of launching products for a limited time and related to current trends seems to work very well for the company.

Reactions and expectations among fans

Since the arrival of the Hershey’s S’mores McFlurry was announced, followers of McDonald’s have shown excitement on social media. Guillaume Huin, the company's senior marketing director, shared the news on X (formerly Twitter), where he received numerous positive and amusing comments. One user confessed, "You just ruined my body for the summer," to which Huin replied, "But does it matter if this will make you happy in the summer?"

The brand's fans also expressed curiosity about the simultaneous availability of the McFlurry and the Snack Wrap, hoping to enjoy both products during their visits to the restaurants. However, there were also the usual jokes about McDonald’s famous ice cream machines, which are often out of service at key moments.

Nevertheless, some criticism has arisen regarding the size and quality of the McFlurry in recent days. This shows that expectation is always accompanied by a certain skepticism among regular McDonald's customers.