Costco: goes after Sam's Club and makes a major decision regarding its members

Costco has established itself as one of the wholesale giants in the United States over the years. However, there is still doubt about whether it is really worth paying for a membership just to access their stores. The competition is fierce, with other chains like Sam's Club hot on their heels, and every decision can make a difference.

In its latest move, Costco has brought back a highly desired benefit and added a detail that has surprised many. This strategy aims to make its most expensive membership option more attractive. In addition, it seeks to clearly set itself apart from its competitors and attract more members willing to pay for a superior experience.

Costco adds more perks for executive members

The Executive membership costs $135 per year, double the basic $65 option. However, it includes perks that convince many customers to take the step and pay more. One of the most valued is the 2% cashback on their annual purchases, an incentive that can add up to a considerable sum for those who shop frequently.

At the end of June, Costco decided to bring back a benefit that had disappeared in many locations: exclusive early opening. Now, most stores open their doors 30 minutes earlier just for Executive members. For those who have endured endless lines or the struggle to find a parking spot, this extra half hour can change the experience.

In addition, this new feature is expected to encourage many to switch to the Executive plan. The convenience of shopping without crowds and finding clearer aisles is a strong argument. Although it remains to be seen whether, with more customers upgrading their plans, the advantage of calm is kept or fades over time.

An extra touch to attract Costco's most loyal members

However, the new feature from Costco has not stopped at just opening earlier. The chain has added a culinary incentive that has surprised many customers. On TikTok, a user showed the variety of free samples available only for Executive members during that special time slot.

The offer was not limited to just a few small bites. It included half muffins of different flavors and generous portions of Danish pastries. Comments quickly highlighted the generosity of these samples, with phrases like "it's the little details that make the difference."

Although not all stores have implemented this initiative yet, it is expected to expand throughout the United States over the course of the year. Costco knows that free tastings are one of their attractions, and strengthening that aspect for Executive members is a direct blow to their competition. In the midst of a battle with Sam's Club, every detail counts to keep the loyalty of those who do not hesitate to pay more for special treatment.