Burger King confirms the rumors in the U.S.: McDonald's, KO

In the world of fast food, surprises don't always come in the way one expects. Many chains try to attract customers with promotions, new products, and games, but few manage to create a true connection with their followers. In this sense, Burger King is achieving something that many didn't foresee.

Burger King has made a strong impact in the U.S. market with the return of its iconic Frozen Cotton Candy Cloud and the introduction of new refreshing options for this summer. In addition, the brand has taken advantage of its loyalty program and technology to enhance the customer experience. All of this has put McDonald’s in a complicated position, which some are already calling a KO in this battle for leadership.

The triumphant return of the Frozen Cotton Candy Cloud

Last summer, Burger King surprised its customers with a frozen drink that quickly became a favorite: the Frozen Cotton Candy Cloud. This refreshing blend combines cotton candy and blue raspberry flavors, offering a sweet and nostalgic experience. In addition, the option to add a layer of Cold Foam Cloud on top provided a creamy texture that delighted consumers.

This success is also reflected in the interaction with Burger King's mobile app. Members of the Royal Perks program enjoyed the exclusive Cloud Float game, which allowed them to earn points redeemable for products. The response was so positive that the chain confirmed the drink will return on July 14 in all its locations in the United States.

Customers didn't take long to show their excitement. On Instagram, a fan commented: "I'm so excited for the return of the Cotton Candy Cloud at BK, it's amazing." This reception shows how Burger King has managed to connect with an audience seeking unique flavors and a different experience.

New drinks to beat the summer 2025 heat

However, Burger King didn't stop with just the return of the Frozen Cotton Candy Cloud. The chain has also brought back iced coffee to its menu, a highly demanded option by coffee lovers during the warm season.

This drink is joined by something new: the Mango Peach Lemonade, a lemonade with natural mango and peach juice, reveals All Recipes. This new refreshing cocktail is designed to offer a fresh and fruity alternative ideal for sunny days.

In addition, Burger King has launched a special promotion for Walmart+ members, who can get 25% off orders placed through the BK app. This makes it easier to access these drinks and foods that are gaining more and more followers. The combination of flavors, the use of technology to reward loyalty, and exclusive promotions have made Burger King a strong rival for McDonald’s.