Aldi follows in Trader Joe's footsteps in the USA and its customers applaud it

Aldi keeps growing in the competitive U.S. market. With a simple yet effective approach, it has managed to capture the attention of millions of consumers. Each year it adds new stores and consolidates its position as a savings benchmark.

In recent months, the chain has begun to imitate a strategy that has worked very well for Trader Joe's for years. It involves offering a shopping pickup system at strategic points outside its own stores. This way, it avoids high logistical costs and improves customer convenience, especially in cities with high student or work density.

A New Pickup Model

The most recent example comes from Lexington, Kentucky, where Aldi consumers now have the option to pick up their purchases at the Kroger Field Orange Lot. A large parking lot linked to the University of Kentucky.

This service is offered on Mondays and Thursdays from 4 pm to 8 pm, Fridays from 5 pm to 7 pm, and Saturdays from 9 am to 12 pm. It allows customers to avoid long trips to the stores and the additional cost of home deliveries, according to The Sun. The possibility of choosing such a convenient location has been a response to demands for greater accessibility.

The system is simple: users place their orders online and select the pickup point at Kroger Field. The proposal has been especially well received by the students, more than 30,000 undergraduates and graduates who are part of the University of Kentucky. Although this measure was launched by Kroger, Aldi has quickly replicated this model in several of its expansion areas in the United States.

More Savings, More Presence

Aldi is now the chain with the lowest prices in the United States, according to the latest report from Forbes. Compared to other chains, even using private labels, its products are up to 36% cheaper. This has allowed an average family to save more than 1800 euros per year.

In 2023, its customers saved more than 8300 million euros in total. Additionally, it attracted 19 million new shoppers, a figure that has not gone unnoticed by its competitors. While other chains seek adjustments, Aldi bets on a simple and effective model.

The success is based on cutting the unnecessary: small stores, essential products, and high-quality private labels. With this formula, its customers complete their purchases in less than half an hour and, in many cases, without noticing a difference from recognized brands. Now, by incorporating pickup services like Trader Joe's, Aldi adds convenience to its already unbeatable offer.

This change could mark a turning point for the chain, which seeks to improve its perception in terms of shopping experience. If it manages to combine good prices with greater convenience, Aldi's leadership will be difficult to match.