EDATV Consum delivered €69.8 million in checks and discounts in 2024
Consum's customer benefits increased by 6.3% compared to the previous year.
During 2024, Consum increased benefits for its member-customers through checks and exclusive discounts, reaching a total of 69.8 million euros, a 6.3% increase compared to 2023. Checks grew by 2% and the number of member-customers who used them increased by 6%.
Average Savings and Personalization
The average savings per person was 31.01 euros, 1.1% more than the previous year.
5% more members took advantage of personalized discounts and vouchers, generating 18% more savings compared to 2023.
Mundo Consum: More Benefits for Members
The Mundo Consum program optimized its discounts for small shopping baskets. Since September 2024, members with monthly purchases over 50 euros accumulate a 1.25% discount on their checks.
Additionally, the Cooperative offers:
Personalized discounts "My Favorites": Based on each customer's most common products.
"Cheque Crece" Products: Additional discounts developed in collaboration with suppliers.
This approach rewards members' loyalty by returning a portion of their purchases through checks and discounts, tailoring the offer to each household's needs.
Boosting the Digital Format
The use of digital tools by member-customers continued to rise:
56.6% of checks were validated digitally, 3.1% more than in 2023.
The Mundo Consum app experienced a 17% increase in downloads.
The use of vouchers and discounts at self-checkout counters grew by 3.2%.
Features of the Mundo Consum App
The app offers members detailed control of their purchases and savings:
Visualization of accumulated discounts and applied percentages.
Access to the latest purchase receipts in digital format, reducing paper use.
Online shopping, quick list creation, and locating nearby stores.
Review of offers and personalized discounts, as well as management of turns in fresh sections.
Commitment to Sustainability and Savings
Consum continues to focus on digitalization and personalization of its offer to improve the experience of its member-customers, promoting savings and minimizing environmental impact by reducing paper use.
Members can consult and manage their benefits through mundoconsum.consum.es and the Mundo Consum app.
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