180-Degree Turn at Vodafone: It Has Everything Ready to Put Movistar in a Tight Spot

Vodafone has made a radical shift in its business strategy over the last six months. All with the aim of regaining ground against its main competitor, Movistar.

The entry of Zegona into the company has marked the beginning of a series of profound changes. These included a workforce reduction plan, a new commercial policy, and a series of key agreements with other operators. These moves are designed to achieve long-term profitability, improve its service offerings, and win back lost customers.

One of the most significant changes at Vodafone has been the implementation of a workforce reduction plan that resulted in the departure of 898 employees. Although these measures were painful, the company considers them necessary to reduce costs and face the competition. This is part of a broader plan to improve operational efficiency and strengthen its position in the telecommunications market.

Vodafone's Key Alliances to Improve the Network and Reduce Costs

Vodafone has also sought to reduce its operating costs through strategic agreements with other operators. One of the most notable agreements has been with Movistar and MasOrange for the creation of two large fiber optic companies.

This collaboration will allow Vodafone to offer its customers access to one of the best fiber networks. It will improve service quality and decrease infrastructure-related expenses. This way, the operator ensures it offers its users an enhanced experience, with higher connection speeds.

This approach not only aims to improve the network. It also seeks to increase the operator's profitability by sharing infrastructures and reducing operating costs.

A New Commercial Strategy for Vodafone

In addition to operational changes, Vodafone has reformulated its commercial strategy with the main goal of regaining customers. In recent years, the operator had been gradually losing users. But now it seems that the trend has begun to reverse.

The main factor contributing to this change is the renewal of its pricing plans. Discounts that were previously temporary have become permanent, offering greater stability and predictability to customers. This has been well received, as many users value transparency and certainty in their bills.

The redesign of the customer service has also been an important step in this regard. Vodafone has improved the user experience, seeking to solve issues more quickly and efficiently. This renewal has been reflected in the offer of more competitive rates and a series of promotions designed to attract new customers.

It must be said that Vodafone's efforts are beginning to bear fruit. According to third-quarter data, the company has managed to add 146,000 new customers. This shows a clear improvement in its ability to attract users.

This, undoubtedly, is a clear warning to Movistar. It knows that its main competitor threatens to return.

This growth is largely due to modifications in its offerings and improvements in service quality. These are key factors in regaining consumer trust.