A pensive man in front of a BBVA bank branch.
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Radical Change at BBVA: Confirms Nothing Will Be the Same and You'll Notice It Today

BBVA tries to offer better service to its customers, and to achieve this it works with artificial intelligence.

BBVA is taking an important step toward transforming the banking of the future, without forgetting the present. The financial institution is not only adapting to technological advances. It is also implementing innovative solutions that improve the experience of its customers and employees.

Through artificial intelligence, it is changing the way users interact with their bank. It makes processes faster, more efficient, and accessible.

BBVA Bets on AI

BBVA has been applying artificial intelligence (AI) in its management and procedures for some time, something that is revolutionizing the way the bank operates. In its initial applications, AI focused mainly on improving internal processes and analyzing credit risks.

They know that with these advances they'll improve the user experience |

However, this approach has been rapidly evolving. Today, artificial intelligence is extended to all internal and external processes of the bank. This is significantly transforming the relationship with customers.

One of the greatest advances is the use of ChatGPT Enterprise. It has allowed BBVA employees to save an average of two hours of work per week. This tool is designed to facilitate information management, automate tasks, and streamline internal communication.

BBVA Bets on the Mobile Banking of the Future

Artificial intelligence is not only improving employees' work. It is also revolutionizing the way customers interact with the bank. BBVA's mobile banking has evolved enormously in recent years.

All with the aim of making money management more intuitive and accessible for everyone. Among the most notable innovations are smart notifications and functionalities designed to offer a smoother user experience.

These tools allow customers to receive personalized alerts about their accounts, transactions, or news. This facilitates quick and efficient financial decision-making.

A thoughtful woman in front of a BBVA bank branch.
Customers shouldn't worry about anything, BBVA will make everything much easier. | Google Maps, Getty Images

One of the most impactful advances is the incorporation of Blue, a virtual assistant with generative artificial intelligence. It is designed to allow customers to interact with the bank using natural language. This means that users can ask questions, receive personalized information, and perform operations related to their accounts and cards.

The use of Blue not only simplifies financial management. It also improves the customer experience by offering quick and accurate responses, eliminating the need for long waiting times.

BBVA Anticipates the Future with Innovative Technology

BBVA is not only focusing on today's technology but is looking to the future. According to the Head of Data for Business and Sustainability at BBVA, at the Mobile World Congress, the institution aims to anticipate technological changes. Always with the purpose of better responding to customers' needs.

This vision allows BBVA not only to stay at the forefront of the sector. It also enables it to offer solutions that facilitate the financial lives of its users.

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