Powerplanet closes the best year in its history and aims to generate 42 million euros.

Powerplanet (Leask S.L.U.), which began in 2011 as a small store in the Murcian town of Totana, has today established itself as the online store with the largest catalog of smartphones in Europe, distributing more than 100 leading brands. The close of the 2024 fiscal year records a revenue of 35,886,709 euros (approximately 39,631,380 dollars), representing a growth of 12.94% compared to 31,775,440 euros (approximately 35,048,000 dollars) in 2023. With these results, the company maintains its commitment to offering competitive prices and the best shopping experience. During 2024, Powerplanet managed more than 170,000 orders, driven by key categories such as mobile phones, tablets, smartwatches, televisions, headphones, and gaming chairs. The organic channel exceeded 10 million visits, registering a growth of more than 20% in traffic and a 19.4% increase in revenue. This progress is the result of sustained work since 2011, focused on constant and solid long-term growth. Meanwhile, email marketing experienced a 19.3% increase in visits compared to the previous year, which demonstrates the work on personalized and quality communication strategy. With the aim of improving the customer experience, the company has refined its return system, currently offering 30 days of free returns with no questions asked, with a fully automated and immediate process. This places the company on par with industry leaders in terms of after-sales service. Additionally, Powerplanet has been awarded Silver in the Best Marketing Campaign awards granted by M4ecommerce, a recognition that endorses the creativity and continuous effort of the team. This past year, the company has strengthened its commitment to selling refurbished products, giving devices a second life and contributing to reducing environmental impact. Furthermore, it has improved the product page with more realistic and descriptive images, thus facilitating purchasing decisions. Objectives for 2025 Looking to the future, Powerplanet aims to exceed 42 million euros (approximately 46,400,000 dollars) in revenue and increase its profit margin. To achieve this, the company will strengthen communication with its customers, perfecting customer service and loyalty channels while simultaneously improving the usability of its website to offer an optimized shopping and browsing experience. Additionally, it will integrate Artificial Intelligence into its internal processes, with a special focus on the customer service area to streamline issue resolution and provide more personalized advice, thus reducing repetitive tasks and enhancing the efficiency of its service. Finally, 2025 comes with "some surprises" that, according to Powerplanet's management, will reinforce the commitment to innovation and closeness to its customers. "Every detail counts, and that's why we are committed to innovation and closeness with our customers. 2025 will be a year of great challenges and opportunities to continue growing together."