Nobody Expected This From Orange: Movistar Must Get Their Act Together Before It's Too Late

Orange has made a significant impact in the telecommunications world, leaving Movistar stunned. The French operator has reached a strategic agreement with Google. It will allow them to deeply integrate artificial intelligence (AI) and cloud computing capabilities into their operations.

This move has left the competition shaken. They must now react if they don't want to fall behind in the technological race.

The agreement between Orange and Google opens the door to a new era for the operator. Artificial intelligence will be used to optimize the company's internal processes. But also to improve their customers' experience.

From customer service to operations management, they trust that these innovations will enable their workers to be more efficient. Thus improving productivity in all areas.

Orange Has Been Working with Google for Some Time

Additionally, Orange has already begun integrating Google's artificial intelligence tools for some time. This is the case with the Vertex and Gemini models, to interact more personally with customers.

These AI systems have shown promising results, improving user satisfaction. Besides optimizing the way the company communicates with them. This is one of the reasons why Orange has placed so much trust in Google's solutions, as they have managed to contribute to better service.

The incorporation of these Google tools into the operator's infrastructure also aims to attract more qualified professionals. It represents a key step to strengthen their team and further improve their internal processes. In a market as competitive as telecommunications, having the support of artificial intelligence will be an essential advantage.

A Real Challenge for Movistar

For Movistar, this move represents a considerable challenge. The Spanish operator, which has been a leader in the sector, is now forced to rethink its strategies. The adoption of artificial intelligence and process optimization through the cloud is a growing trend in the industry.

Telefónica's operator can't afford to fall behind. If they don't respond quickly, they could lose ground to Orange, which is clearly taking the lead.

This agreement between Orange and Google may also mark the beginning of a series of changes in the telecommunications industry. As artificial intelligence becomes increasingly integrated into the operations of operators, companies will need to adapt quickly. They are obliged to bet on digitalization and automation.

Movistar, being one of the most important players in the market, needs to accelerate its adaptation to these new technologies to maintain its relevance.