E-Sensorial brings olfactory marketing to the Comunidad Valenciana stand at IFEMA

In the framework of FITUR, the International Tourism Fair held at IFEMA (Madrid), the olfactory marketing company E-Sensorial has been responsible for bringing the olfactory experience to the stand of the Comunidad Valenciana. This year, the Valencian pavilion has stood out not only for its innovative design and tourist offerings but also for the incorporation of exclusive scents that have enveloped visitors in a unique multisensory atmosphere.

Sensory innovation for tourism
 E-Sensorial, recognized for its leadership in creating personalized olfactory experiences, has designed and applied a series of specific fragrances for this event. These scents have been carefully selected to evoke the essence of the Comunidad Valenciana with citrus notes reminiscent of orange blossoms.

According to E-Sensorial representatives, the main goal was "to amplify the emotional connection of visitors with the Comunidad Valenciana, generating a memorable experience that transcends the visual." This way, the stand hasn't only been a place to observe but also to feel and connect with the destination through the sense of smell, one of the most powerful in memory.

Scents that reflect Valencian identity
 The E-Sensorial team has worked closely with the stand organizers to develop fragrances that reflect the cultural and natural identity of the region. Among the highlighted scents is Flor de Azahar. A tribute to the orange groves, this sweet and floral fragrance symbolizes the agricultural tradition of the region.

A sensory success at FITUR
 The Comunidad Valenciana stand has received a large influx of visitors during the days of the fair, and many of them have highlighted the positive impact of the scenting. "It's like being there, on the beach or walking through an orange grove. It's an experience that involves all the senses," commented one of the attendees.

Furthermore, this commitment to sensory innovation has caused significant interest among tourism sector professionals present at FITUR, who see in this initiative a more immersive way.

E-Sensorial: pioneers in Olfactory Marketing
 The company E-Sensorial has been positioning itself for years as a reference in the field of olfactory marketing. Its approach focuses on customizing scents for brands, spaces, and events, in order to enhance consumer memory and experience.

The project carried out for the Comunidad Valenciana stand is a perfect example of how olfactory marketing can be integrated into large-scale events, generating a lasting impact on visitors.

Towards a more experiential tourism
 E-Sensorial's participation in FITUR underscores a growing trend in the tourism sector: the commitment to more immersive and multisensory experiences. Travelers are no longer just looking for destinations but for experiences that remain etched in their memory. In this sense, initiatives like the scenting of the Comunidad Valenciana stand reinforce the region's image as an innovative, welcoming destination with a unique identity.

With this approach, the Comunidad Valenciana and E-Sensorial have demonstrated that the tourism of the future involves conquering all the senses, creating experiences that visitors will remember long after leaving the fair.