Walmart takes a new 180º turn worldwide: Its members are in shock

Walmart has decided to renew its strategy worldwide, and many of their regular customers didn't expect a change of such magnitude. The announcement has caught millions of users who shop at their stores every week by surprise.

What happened is that Walmart has officially introduced Sparky, a new shopping assistant based on generative artificial intelligence (GenAI). This tool isn't a simple chatbot, but a key piece within a broader plan to completely transform the consumer experience. From now on, Sparky is integrated into the company's mobile app and has already started to generate a lot of buzz.

More than a Walmart search engine, an intelligent companion

Sparky has the ability to accompany the customer through every stage of their purchase. It can summarize reviews, compare products, and offer personalized recommendations according to the needs of the moment. From a birthday party to a trip to the beach, the AI suggests everything necessary with just a few instructions.

The most striking thing is that Sparky doesn't just show products, but interprets the context and provides concrete solutions. If a customer wants to organize a barbecue, the AI checks the weather forecast, suggests a menu, and coordinates the delivery of products, according to Ecommerce news. This level of assistance has never been seen before in a massive digital shopping environment.

Additionally, Sparky adapts to the user's preferences with each use. It learns tastes, records changes, and adjusts its suggestions automatically. For example, it can suggest appropriate clothing for the weather or prepare complete lists of items according to specific events.

An unprecedented technological strategy

Walmart has confirmed that Sparky will have new features in the coming months. Among them are automatic product organization, image and sound recognition, and step-by-step guides for everyday tasks. It will also be able to connect products with specific actions, such as repairing a pipe or preparing a recipe.

According to official data, 74% of Walmart's digital customers already interact with features powered by artificial intelligence. This shows that consumers are more prepared than previously thought for these kinds of experiences. With Sparky, Walmart is taking another step in their transition toward a more agile and personalized commerce.

The impact isn't limited to the consumer: it has also become a key tool within the company's internal strategy. "Sparky doesn't just sell, it solves real everyday problems," said Donna Morris, Walmart's chief technology officer. It can create weekly menus, prepare personalized baskets, or help organize events, all without leaving the app.

With this commitment, Walmart strengthens their leadership in commercial innovation. Sparky joins advanced features already present in their ecosystem, such as intelligent searches or automatic review summaries. Walmart's new direction, clearly driven by artificial intelligence, has forever changed the way the shopping experience is conceived on their platforms.