United States, against Costco for its latest decision: Sam's Club rubs its hands

Costco is experiencing difficult times with its customers. The wholesale store has raised prices in its food court, and consumers have quickly expressed their discontent. In some locations, sandwiches went from $3.99 to $6.99. Additionally, the roasted chicken increased by $1.50 and salads by $1.

The Price Increase: Why Are Customers Upset?

Prices have increased on several products: a shopper commented that their local Costco also raised drinks by 10 cents. The famous roast beef sandwich went from $9.99 to $10.99, and moreover, the churro disappeared from the menu. In its place, $2.50 cookies and $4 ice creams were added.

The price increase has also been seen in other products outside the food court. Kirkland lasagna, for example, went from $9.99 in 2020 to $13.99 in 2024. Additionally, the quantity in some packages has been reduced, like cookies, which now come in smaller quantities for the same price.

Inflation and Product Changes: More Annoyances for Customers

The changes are not limited to prices alone. Last month, customers noticed that the size of cookie packages had decreased. A clear example is the brown butter cookie package, which previously contained 24 units and now only has 21.

Additionally, Costco replaced Pepsi products with Coca-Cola in their soda fountains, which has also surprised consumers.

What Does This Mean for Sam's Club?

While Costco faces criticism for these increases, its competitors are watching closely. Sam's Club, known for its low prices, could take advantage of this discontent. The chain remains a popular option for those seeking low prices without sacrificing quality.

Sam's Club has kept prices stable, something that many consumers now value more than ever. This change at Costco could be an opportunity for Sam's Club to attract more customers looking for a more economical alternative.

Will the Price of the Hot Dog Combo Go Up?

Although the hot dog and drink combo has remained at $1.50 since 1985, it could increase if price hikes continue. If this happens, the combo could cost up to $4.55, which would no longer be such an attractive option for customers.

Customer loyalty is key in this highly competitive market. If Costco fails to balance price increases with the customer experience, it could lose ground to chains like Sam's Club, which continue to offer low prices and accessible options.