Taco Bell is the 'King of fried chicken' in the USA: the new release that sinks KFC

The competition in the fast food world in the United States is fierce, and very few chains manage to consistently stand out with new offerings that attract consumers. Taco Bell, known for its ongoing innovations, has shown in 2025 that it knows how to surprise with its food offerings.

This year, Taco Bell has driven its growth thanks to a strategy based on constant launches, increasing its same-store sales by 11% compared to the previous year. Among its recent surprises, a revamp of its fried chicken menu stands out, changing the game and even overshadowing major players like KFC.

Taco Bell Revolutionizes Its Menu With New Creations

Taco Bell doesn't settle for the usual; its commitment to innovation is reflected in the introduction of 30 new products during 2025. Although some of these launches have been announced, the chain has kept some secrets that keep its followers eager.

One of the major successes that has kept the brand on everyone's lips is the popularization of its Nacho Fries. After debuting in 2018, they're returning in even more loaded versions. Nacho Fries aren't just regular French fries; they're seasoned with Mexican spices that give them a unique touch.

The latest version, Loaded Steak & Jalapeño Topped Fries, combines the crispiness of the fries with nacho cheese, juicy marinated steak, creamy jalapeño sauce, and pickled jalapeños. This offering is available for a limited time at all participating Taco Bell locations, according to The Street.

The New Star: Fried Chicken That Challenges KFC

However, the real revolution comes from the fried chicken. Aware of the love for this ingredient, they have reintroduced their Crispy Chicken Nuggets and have just launched two new items. The Crispy Chicken Taco includes golden chicken, purple cabbage, fresh lettuce, pico de gallo, and shredded cheddar cheese. All wrapped in a warm tortilla, accompanied by sauces like Spicy Ranchero or Creamy Avocado Ranch.

Meanwhile, the Crispy Chicken Burrito offers a similar combination, but wrapped in a grilled flour tortilla. However, these products aren't available to everyone, as they're being tested in certain locations in Charlotte, North Carolina, as part of a limited test. Despite this, Taco Bell has expressed its intention to make crispy chicken a permanent option on its menu for 2026, thus establishing itself as a serious competitor to KFC.

With these new offerings, Taco Bell not only keeps the attention of its followers, but also rewrites the rules of fast food in the United States. Its strategy based on constant innovation and strategic launches puts this chain at the top of the market, proving that the king of fried chicken has a new name.