Madness at Pizza Hut in the US: the new menu that's taking over, KO to Domino's Pizza

The restaurant chain has surprised its customers in the United States once again. Excitement on social media and among regulars has quickly grown with the announcement of a very unique new item. The strategy seems clear: keep tradition, but add a twist that's able to spark conversation and attract new diners.

The star product this season is the Crafted Flatzz, a limited menu that has become the main draw for Pizza Hut. These are ultra-thin crust pizzas, handmade and designed for individual enjoyment. The company has launched five different recipes and has paired the offering with a very aggressive price promotion.

An unexpected twist in the menu

The Crafted Flatzz have arrived with flavors that mix tradition and innovation. Among them is the Nashville Hot Chicken, with spicy chicken, onion, cheese, and a ranch sauce with a hint of pickle. The Chicken Bacon Ranch also stands out, combining chicken, smoked bacon, and a special dressing with parmesan and oregano.

Another favorite is the Ultimate, with pepperoni, Italian sausage, caramelized onion, roasted peppers, and tomato, all on a base of marinara and mozzarella. For those who prefer something more classic, the Three Cheese option blends mozzarella, parmesan, and romano with aromatic herbs. Finally, the Pepperoni Duo combines two different types of pepperoni over melted cheese, reveals AllRecipes.

The price has been key to the success of this offering. During the early hours of the day, each Crafted Flatzz is offered for just $5, a draw that's encouraged many to return for another visit. After 5 p.m., the cost varies depending on the location, but the impact of the promotion has already been evident in sales.

Public reaction and effect on the competition

Social media have quickly amplified the phenomenon. Users on Instagram have shared images and opinions, with messages that show their excitement to try the new recipes. Some have even admitted that they made repeat purchases on consecutive days due to the product's appeal.

The launch has dealt a blow to direct competitors, especially Domino’s Pizza. With this offering and a strategy based on flavor innovation and affordable pricing, Pizza Hut has managed to position itself as the most talked-about option at the moment. The inevitable comparison between the two chains seems to favor those who've been able to surprise consumers.

The success of the Crafted Flatzz also has an element of exclusivity, since they'll be available for only a limited time. This creates a sense of urgency that motivates customers not to miss the opportunity. Everything indicates that Pizza Hut has hit the mark with a product that combines novelty, variety, and a promotional campaign that's hard to match.