Goodbye Domino's Pizza: this new Pizza Hut release is causing a sensation in the U.S.

The competition among fast food chains has always been intense, but lately things have changed. With prices skyrocketing and consumers becoming increasingly demanding, the rules of the game are being rewritten. In the midst of this scenario, a recent decision has put Pizza Hut back in the spotlight.

Pizza Hut has surprised the American public with a new proposal that hasn't gone unnoticed. In a context where sales have dropped and spending on fast food has decreased considerably, the chain has launched a special line of pizzas at reduced prices. This new development has caused so much excitement that it has even diverted attention from giants like Domino’s.

New pizzas with a taste of strategy

The big bet from Pizza Hut is called Hut Lover’s Pizzas, a collection of four new limited pizzas with abundant ingredients and striking combinations. Among them, the Spicy Hawaiian Lover’s stands out, which mixes spicy marinara, ham, bacon, pineapple, jalapeños, and red chili flakes. There is also a Meat Lover’s packed with meats like pepperoni, Italian sausage, pork, beef, ham, and bacon.

The collection also includes a more loaded version of its classic Pepperoni Lover’s, with extra cheese and pepperoni. For those who prefer something lighter, there is the Veggie Lover’s, with mushrooms, onion, tomato, bell pepper, and black olives. All these options are offered at a price of $12.99, a significant discount considering that a large pizza usually costs around $20, according to The Street.

This strategy aims to regain lost ground after the decline in sales in the United States. In just the last quarter, system sales dropped by 7% and operating profits fell by 20%. In the latest earnings call, David Gibbs, the CEO of Yum Brands (owner of Pizza Hut), said the current environment for pizzerias is very "competitive and challenging."

Deals, nostalgia, and added value

The data confirm that the public is changing. According to a survey by LendingTree, 78% of Americans now see fast food as a top-level. In addition, 62% say they eat it less because of high prices, and 56% prefer to cook at home when they want something easy and affordable.

Aware of this reality, Pizza Hut has reinforced its strategy to offer more for less. In February, they launched the Ultimate Hut Bundle, with two mediums, wings, breadsticks, and sauces for $24.99. A month later, they brought back their popular Cheesy Bites Pizza and added three new sauces: Chipotle Ranch, Ultimate Ranch, and Pepperoni Ranch.

Gibbs explained that the chain will now focus on its "3D" strategy: distinctive deals for groups, affordable prices, and innovative products. In a market where value is everything, Pizza Hut seeks to be seen as an attractive option once again. With these new pizzas, it seems they're succeeding.