it's official: Taco Bell has a new flavor in the U.S. - first time in years

Taco Bell has spent decades surprising customers with launches that quickly become favorites. Among its most memorable products, there are options that have returned thanks to fan pressure. The chain knows very well how to create anticipation before announcing something new.

Now, the company has confirmed news that its followers didn't expect. It's a new flavor within one of its most iconic drinks: Mountain Dew Baja Blast. This is the first time in over two decades that this tropical soda receives an official variation exclusively for its restaurants.

An anniversary with a surprise

The story of Mountain Dew Baja Blast dates back to 2004, when Taco Bell and Mountain Dew joined forces to create a unique tropical lime soda. Since then, the success has been such that the product even reached supermarkets and led to special editions. Among them are frozen versions, ice creams, and desserts that sold out in record time.

To mark the 21st anniversary of this collaboration, both brands have decided to present something completely new, as revealed in All Recipes. The result is Baja Midnight, a reinterpretation of the original recipe that incorporates the flavor of passion fruit. The change not only brings a more exotic nuance but also a different appearance, with a dark purple tone inspired by midnight.

This new soda was officially announced at the Live Más Live 2025 event. Since then, it has sparked great interest on social media and in specialized media outlets. Its arrival on Taco Bell menus in the United States took place on August 14, and unlike other limited editions, this time it will remain indefinitely.

The drink that set a trend

The success of Baja Blast has become a cultural phenomenon in the world of fast food. For over twenty years, it has kept a base of followers who place it on the same level as legendary brands like Coca-Cola or Pepsi. Its exclusive flavor and its association with Taco Bell have been key to its staying power.

Baja Midnight represents the first step toward diversifying this line of drinks within the chain itself. Its flavor combines the citrus freshness of the original recipe with a sweet and tropical touch thanks to passion fruit. The purple color reinforces its distinctive character and sets it apart from any other drink on the menu.

With this new release, Taco Bell shows that even classics can be reinvented without losing their essence. Baja Midnight arrives with the intention of becoming a new must-have for those seeking something different. Everything suggests that, just like its predecessor, this soda will manage to establish itself as an icon for future generations of customers.