
Krispy Kreme makes a last-minute announcement that knocks out Dunkin Donuts: they will sell out
Krispy Kreme's new strategy is revolutionizing the sector and putting its main competitors, like Dunkin' Donuts, in check
The surprises in the world of donuts don't stop, and this time, one of the most beloved chains in the United States has once again revolutionized everything. The announcement came without warning, leaving fans with their mouths open. Those who don't act quickly will probably miss out on trying this limited edition that already promises to be a hit.
Since last May 12, Krispy Kreme has had a special collection available to celebrate the 45th anniversary of a video game icon: Pac-Man. Three new donuts with unique flavors, inspired by the classic from the 80s, will arrive at the brand's stores and also at a few selected supermarkets. Additionally, during this campaign, there will be days with irresistible promotions, from gifts to almost symbolic prices.

Krispy Kreme launches a nostalgic collection that revives the spirit of the 80s
The new "Krispy Kreme x Pac-Man" collection includes three exclusive varieties that not only stand out for their flavor but also for their thematic design. The first is the Pac-Man Party Doughnut, made with the classic original glazed, filled with butter-flavored cream, with colorful confetti and a figure of the yellow character on top.
The second donut, Team Ghost Doughnut, has a chocolate filling, is decorated like a maze, and features a figure of the most famous ghosts from video games. Finally, the Strawberry Power Berry Doughnut offers a strawberry cream filling, red glaze, and a touch of green leaves in its decoration.
All these donuts are presented in a special Pac-Man design box, which further increases the nostalgia. As if that weren't enough, boxes of six units will be available in supermarkets like Kroger, Walmart, and Target, ideal for those who don't have a Krispy Kreme store nearby.
Discounts, gifts, and a surprise donut if the challenge proposed by Krispy Kreme is met
From May 12 to 18, the brand will give away 45,000 original glazed donuts during the Hot Light Hours, from 7 to 9 a.m. and from 5 to 7 p.m. No purchase is necessary, but there is a limit of one per person per day. If the goal is reached, the strawberry glazed donut, which hasn't been offered since 2023, will return.

Krispy Kreme's promotion doesn't end there. On the upcoming May 22, the official anniversary day of Pac-Man, the original glazed dozen can be purchased for only 25 cents if another dozen is bought. That is, each donut costs less than a cent.
With this move, Krispy Kreme not only pays tribute to one of the most iconic video games in history but also leaves its competitors far behind. Units are already selling out in some stores, and everything indicates that this collection will go down in history as one of the brand's most successful.
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