Goodbye Dunkin' Donuts: The New U.S. Chain Coming to Spain This Year

Lovers of donuts and industrial pastries are in luck. When it was thought that everything had already been invented, a new chain arrives in Spain. Freshly landed from the United States, the brand aims to unseat other famous and already established ones in the country like Dunkin Donuts.

According to El Confidencial, Madrid is preparing to welcome one of the most iconic donut chains from the United States. Krispy Kreme has announced its arrival in the country with an opening that promises to revolutionize the gastronomic scene. Its first establishment will open in the last quarter of 2025 in the Westfield Parquesur shopping center, in Leganés, Madrid.

The brand's arrival won't be discreet. Krispy Kreme lands with an innovative concept called 'Krispy Kreme Theater'. It's an immersive space where customers can watch the famous Original Glazed being made in real-time.

Besides being a flagship store, this location will become the production and distribution center for the entire Community of Madrid. According to the company, fresh donuts will be sent from here to other sales points in the region, ensuring their freshness and quality. The CEO of Krispy Kreme Iberia, Manuel Zamudio, has expressed his enthusiasm for this new challenge. 

A Challenge in the World of Donuts

"We want the location, which will clearly show our hot now essence, to be the beginning of a story full of great shared moments," he explains. This launch is just the beginning of a more ambitious expansion plan, which anticipates new openings in cities like Barcelona, Valencia, and Málaga. Krispy Kreme will not only offer its iconic Original Glazed but also a wide variety of donuts for all tastes.

Among the highlighted options are the Chocolate Iced Glazed, the Strawberry Iced with confetti toppings, and donuts filled with cream or raspberry. There will also be varieties with Oreo cookie and Lotus Biscoff toppings. Additionally, the offer will include hot coffees, frappés, and iced drinks that perfectly complement each bite.

A Brand with History and Global Success

Krispy Kreme was founded in 1937 by Vernon Rudolph and, since then, has managed to conquer markets worldwide. The company currently operates in countries like Japan, Mexico, and Qatar, competing with industry giants like Dunkin'. Its arrival in Spain seeks to replicate international success with a proposal that goes beyond the gastronomic.

With this desired landing, Madrid will become the epicenter of a new era in the world of donuts. The competition is served, and Krispy Kreme is ready to conquer Spanish palates. Now, customers will have to pass judgment.