KFC gets ahead of Popeyes and announces a novelty: it's already available in the US

KFC has once again surprised with a proposal that no one expected. Although in recent years the competition with Popeyes has been fierce, the chain seeks to renew itself with risky ideas. In a saturated market, the unusual can make a difference.

That is exactly what it has done by launching an ice cream flavored with its iconic gravy sauce. This creation has been developed in collaboration with Hackney Gelato and combines the salty taste of chicken with the creamy texture of an Italian dessert. The new proposal has been available since May 15 in the United States as part of a limited edition.

An ice cream with gravy sauce flavor

The new product mixes the spiced warmth of KFC's gravy with the smooth freshness of traditional gelato. The result is a peculiar flavor, designed more to surprise than to win everyone over. It is not a common dessert, but it has certainly captured the public's attention.

This launch marks the first time that KFC's famous sauce has become a frozen dessert. Although it won't be to everyone's taste, it has caused intense debate on social media. For many, curiosity is reason enough to try it.

The ice cream is sold exclusively on KFC's online store for a price of 5.50 pounds. Additionally, each purchase contributes to the KFC Youth Foundation, which supports youth projects throughout the United States. With this initiative, the brand seeks to combine originality and social commitment.

The challenge of regaining ground

Meanwhile, KFC is not going through its best moment in its country of origin. In the first quarter of 2025, comparable sales fell by 1%, while competitors like Taco Bell gained momentum. This setback is concerning, as the U.S. market is key to the brand's survival.

In addition to the negative figures, KFC has closed hundreds of restaurants in recent years. In 2024 alone, 123 locations were closed, reflecting the wear and tear the chain suffers against more dynamic rivals. This situation has led the company to urgently seek new strategies.

Among them, the "Saucy" model stands out, based on offering chicken with eleven different types of sauces. The initial tests have shown good results, and KFC plans to expand the concept. At least 20 new locations are expected to adopt this format in the coming months.

The "Saucy" model represents more than just a menu renewal. KFC wants to rethink its entire identity in the U.S. market, with more modern spaces and original proposals. The idea is similar to what Taco Bell did with its "Cantina" locations, which redefined its brand image.

In these new stores, consumers can enjoy different experiences beyond traditional fast food. The goal is to attract a young audience and regain lost interest. With an offer focused on customization, the brand seeks to become relevant again.