A woman with a surprised expression is in front of the facades of Costco and Sam's Club.
CONSUMER AFFAIRS

Goodbye Sam's Club: this is Costco's new feature that's already taking the US by storm

Costco is once again capturing the public's attention with a proposal that's leaving its closest rivals behind

In the world of supermarkets and department stores, new products always generate anticipation among consumers. Over the past few months, Costco has become the epicenter of launches that not only surprise but also win over those looking for exclusive products. This season, candy and snack fans have a new reason to visit its aisles.

The big news comes with a product that combines tradition and innovation, inspired by one of the most iconic summer desserts: Edward Marc Strawberry Shortcake Bites. This snack recreates the flavor and texture of the classic strawberry shortcake. Since its launch, it has sparked a phenomenon of mass purchases, and many customers are already filling their carts with several units.

Facade of a Costco store with the logo visible at the top of the building.
New Costco snack with strawberry cake flavor | Costco

The snack that's revolutionizing summer at Costco

Costco has launched a product called Edward Marc Strawberry Shortcake Bites, a snack that weighs 1 lb. 4 oz. (20 oz.) and is priced at approximately $11.79. The Edward Marc brand is well known to those who frequent Costco, as it is also the creator of the famous Girl Scouts Thin Mints Bites, another hit. This company, with more than a century of tradition, is known for its craft-made quality, offering products that combine family recipes with select ingredients.

This new snack stands out for its delicious texture: inside, it has a crunchy butter cookie and on the outside, a smooth and sweet strawberry-flavored cream. This combination manages to recreate the experience of strawberries and cream dessert in a practical, on-the-go way. In addition, its texture and flavor have received immediate praise from those who have already tried it, reveals All Recipes.

Strawberry Shortcake Bites cookie bags in front of a blurred Costco store
Strawberry Shortcake Bites are sold for .79 | Costco

Consumer opinions and recommendations

On social media, users quickly shared their excitement. The account @costcohotfinds posted a video highlighting the snack's features, and the response was immediate. Many stated that this product is their favorite and that they could eat the whole thing in a single sitting. They also quickly associated its flavor with traditional strawberry crumb ice pops, wondering if it would be a good idea to eat them frozen.

The comments confirmed that many are keeping the snack in the freezer to enjoy it cold, and even suggested using it as a topping for ice cream. The reaction was so positive that some users recommended buying more than one bag, and even joked about the need to stock up to ten units.

With such a reception, it's no surprise that supplies are running out quickly. For those who want to try this unique product, the recommendation is to act fast before it disappears from Costco's shelves. Without a doubt, this product has become the sensation of the summer and one more reason to choose Costco over other chains.

➡️ Consumer Affairs

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