Dollar Tree confirms the feared change millions dreaded in the US — already happening

For years, Dollar Tree has been a go-to for those seeking low prices and variety in their shopping. Their model has attracted millions of customers in the United States who value simplicity and affordability. However, that era is starting to change.

Since 2021, the store began introducing changes that nobody expected so soon. Not all products cost one dollar anymore, and this reality is spreading quickly throughout their locations. What is really happening at Dollar Tree?

The end of the single dollar: how to identify the new prices

After nearly 40 years keeping a fixed price of one dollar per product, Dollar Tree surprised everyone by raising the cost to $1.25 in 2021. However, this was not the only time the chain raised their prices; in 2023, they announced that they would expand their offerings with items that could cost up to $7. This price expansion has caused concern among their most loyal customers.

Currently, many products already have a red sticker indicating that their price has increased or will increase soon; these labels are found in every aisle and department. To make identification easier, Dollar Tree has placed strips with the new price under the shelves, which is usually $1.50 or $1.75, although there are items with even higher prices. In addition, more and more products have the price printed directly on the packaging to avoid confusion.

The reality is clear: Dollar Tree has become a multi-price retailer. "At this rate, they should change their name because nothing costs a dollar anymore," commented a user on TikTok, reflecting the sentiment of many shoppers.

Reasons behind the change and the reaction of customers

According to Business Insider, the price increase is a response to global economic problems. In particular, Dollar Tree suffered a $70 million impact on products imported from China due to new tariffs applied in the spring. To offset these losses, the company was forced to raise their prices and diversify their price range.

Although some items will still cost $1.25, many others will have a higher cost; this strategy has caused divided opinions. A user on TikTok pointed out: "A product that cost $1.25 last year now costs $3. I'd rather go to Walmart because it's cheaper and with better quality."

This situation is making many shoppers reconsider their consumption habits at Dollar Tree. Although it is still an affordable option, the increase has made some people question whether it is worth paying a few more dollars for products that used to have a fixed price. Uncertainty is growing among those who looked to this store for a quick and affordable option for their everyday shopping.