Woman with a surprised expression in front of the entrance to a Trader Joe's store.
CONSUMER AFFAIRS

Absolute madness at Trader Joe's: the $2,99 snack Americans are fighting over

Trader Joe’s launches a new snack that's generating great excitement among their customers in the United States

Trader Joe’s potato chips section never ceases to surprise its followers. Although many products become viral hits, not all of them manage to keep buyers' interest for long. However, there are certain snacks that come back strong and cause real madness in stores.

This month, Trader Joe’s has launched a new type of potato chips that's taking social media by storm and winning over palates. These are chips with a classic deli sandwich flavor, combining smoked ham, cheese, pickles, and mustard flavors. These chips, which cost €2.99, will be available for a limited time only and promise to be the next obsession for snack lovers.

Trader Joe’s deli-style potato chip bag against a blurred background of the store sign.
Trader Joe's snack with deli sandwich flavor | Trader Joe's

The flavor that's revolutionizing the chips aisle

The new chips from Trader Joe’s are called “Deli Sandwich Style Potato Chips” and come in 7 oz. (200 g) bags with a retro design reminiscent of classic delis. What stands out the most is their description: a smoked ham and cheese sandwich with pickles in vinegar and spicy mustard, according to All Recipes. Such a complex and bold flavor for potato chips.

It's not common for a snack to successfully replicate the flavor of a sandwich, but these chips have managed to do so. On Instagram, Trader Joe’s fans comment that the chips taste like an authentic “Cuban sandwich,” with clear notes of mustard and pickle. Another user added that they also detected a hint of pastrami, which gave it a special and different touch.

Buyers don't hold back when expressing their enthusiasm; some confess that they buy several bags at once so they don't run out. “I woke up thinking about these chips,” wrote a fan on social media, while another joked that they were heading straight to the store to get a “backup bag.” Some even claim that these chips surpass the very popular “Patio Chips” that Trader Joe’s also sells in flavor.

Facade of a Trader Joe's store with a red sign and glass windows.
It will be available only until the end of summer | Google Maps

An original proposal with a limited date

The idea of enjoying a sandwich in the form of a potato chip hasn't just won over the public, but has also caught the attention of food experts and editors. In the product description, Trader Joe’s invites you to imagine a double experience: a traditional sandwich accompanied by chips with that same flavor, to intensify the sensation.

However, the company warns that this product will only be available until the end of summer. Therefore, those who want to try this unique product should hurry and visit their nearest Trader Joe’s store.

Ultimately, Trader Joe's “Deli Sandwich Style Potato Chips” are not only causing a stir because of their flavor, but also because of the excitement and anticipation they're generating among consumers. As long as they last on the shelves, they'll be the snack of the moment and the reason for more than one discussion on the social media of the United States.

➡️ Consumer Affairs

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