Costco issues an urgent statement to its members: price change in the U.S.

In recent days, many Costco members in the United States have expressed surprise at news that has circulated on social media and forums. It's not unusual for this wholesale chain to make changes to their products or prices, but this time it has especially caught people's attention. Users were used to certain rates and offers that have now changed without prior notice.

The company has just announced a significant reduction in the price of one of its most popular products: the Combo Pizza Take and Bake. This change has caused both excitement and questions among its members. Those who want to know if this new rate will be permanent or if it's part of a temporary strategy to renew their inventory.

The new pricing strategy at Costco

Costco charges an annual membership fee that may seem high to some, the standard cost is $65, while the executive membership costs $130 per year. Many customers hesitate to pay upfront to access the store, especially if they don't plan to shop frequently. However, for those who visit Costco regularly, membership can mean significant savings.

The key is to use the membership consistently, just as a gym only becomes cost-effective if it's used, Costco offers real benefits to those who shop regularly. The low prices and special offers allow annual spending on essential products to be lower than the cost of membership. This has been a central strategy to keep customer loyalty and justify the fee.

Costco also commits to keeping a high standard in the quality of its products. That's why they remove those that don't meet their expectations and adjust prices to be competitive in the market. The rotation of offers is common, and discounts vary according to the season of the year and the available inventory, so they make sure their customers always find value for their money.

The reduction in the Combo Pizza Take and Bake

A clear example of this policy is the recent price cut for the Combo Pizza Take and Bake. Until recently, this product was sold for $16.99, a price that many customers considered excessive, according to The Street. This was especially noticeable because the giant pizza from Costco's food court costs only $9.95, which made the takeout option less attractive.

Recently, the price of this pizza has been reduced to $6.99, a figure that has been enthusiastically received by customers. Some commented that the new price is fair and much more in line with what they expect to pay for a product to bake at home. "6.99 seems reasonable, 16.99 was too much for a take and bake," one user commented, another added: "I bought it when it cost 16.99 and it was good, but not good enough for that price."

However, this price cut could be temporary, according to an employee of Costco who spoke on Reddit, the price reduction is because a new version of pizza will arrive soon. It will be called Four Meat and Cheese, and it will replace the Combo Pizza Take and Bake. The worker explained that this offer will be valid until the current product's stock runs out.

The price of the new pizza hasn't been confirmed yet, but the company is expected to set a more competitive rate than before. This type of move shows that Costco is alert to its customers' opinions and seeks to keep its advantage in the market through adjustments in prices and products.