Coca-Cola hits KFC and launches three new flavors in the US with Wendy's

Sodas at fast food restaurants play a more important role than it seems. They not only accompany meals, but they also attract the most loyal customers, especially when new or exclusive flavors are launched. In an increasingly competitive market, beverages can be the key to success.

Taking advantage of the rise of sports drinks and the trend for sour flavors, Coca-Cola has taken a bold step alongside Wendy's. The American chain has added three brand-new flavors to their Freestyle machines, leaving KFC behind, which had reigned with its Mountain Dew Sweet Lightning. This new strategy aims to capture the attention of a young audience that loves different taste experiences.

Three flavors that promise to revolutionize the summer

Wendy's has introduced three exclusive Powerade flavors labeled "Extra Sour" at their locations across the United States. These are Cherry Kicker, Grape Shocker, and Peach Pucker, all with a more pronounced sour touch than the traditional ones. Each flavor was designed to stand out with fruity notes and a strong, refreshing finish.

Powerade Extra Sour Cherry Kicker offers a mix of sour cherry with sweet undertones that make it balanced. Meanwhile, Grape Shocker intensifies the classic grape flavor with a spicy twist that aims to surprise.

Finally, Peach Pucker bets on the flavor of ripe peach with a sour finish that makes it a different experience. All these flavors are available in both sugar and sugar-free versions, according to All Recipes.

These new flavors are exclusive to Wendy's, at least for now. They are expected to be available starting in July in other Coca-Cola Freestyle machines and in bottled format for retail stores. However, the sugar-free versions will remain unique to Wendy's, which strengthens the relationship between the brand and its most loyal customers.

A strategic move against the competition

The partnership between Wendy's and Coca-Cola is presented as a direct response to other chains that already have their own exclusive beverages. For example, Taco Bell has Mountain Dew Baja Blast and KFC, until now, was known for its Sweet Lightning. With this move, Wendy's fully enters that competition to stand out through unique and refreshing flavors.

"Consumers look for new experiences, even in what they drink," Coca-Cola stated in a recent press release. With the arrival of warm weather and the increase in outdoor activities, beverages with electrolytes and intense flavors become a much more attractive option. These new drinks not only rehydrate, but they also offer a sensory experience that is uncommon in the fast food field.

In addition, Wendy's doesn't neglect their dessert range. With the new Powerade options available, customers have the choice to alternate between a functional drink and the chain's star dessert: the Frosty. The proposal is clear: cool off with something sour during the meal and enjoy a sweet touch at the end.