Coca-Cola issues a last-minute warning and the countdown begins in the United States

This summer, finding Coca-Cola's new drinks has become quite an adventure for consumers. Not all the new products are available at every store, which forces people to visit different places to try them. Some, like Sprite + Tea, are easy to find, but others are exclusive to very specific points of sale.

Among the exclusives, the recent partnership between Coca-Cola and a convenience store chain in Atlanta stands out for relaunching a very popular drink. This is a limited edition that can only be found in certain states in the southern United States. The countdown has begun and fans have been alerted not to miss the opportunity.

A very desired tropical flavor returns

Fanta Blooper’s Tropical Twist Freeze Blast has returned to RaceTrac stores after its initial success in 2024. This drink is named after the friendly mascot of the Atlanta Braves and combines flavors reminiscent of a piña colada. With notes of pineapple and coconut, this refreshing blend has won over those who tried it during its first appearance.

This product is part of the Freeze Blasts line, Coca-Cola's popular slushy drinks offered by RaceTrac. Bonnie Zaring, executive director of food programs at RaceTrac, stated: "The return of Fanta Blooper’s Tropical Twist Freeze Blast is a perfect way to bring the refreshing taste of summer. "Zaring also added that the collaboration with Coca-Cola and the Atlanta Braves aims to help customers beat the heat with a delicious and exclusive drink, according to All Recipes.

The drink will be available until August, but not nationwide. To enjoy it, people need to live in what's known as "Braves country," which includes southern states like Georgia, Alabama, Mississippi, South Carolina, and Tennessee. This geographic limitation makes the drink a highly desired product among the team's fans and lovers of refreshing beverages.

Exclusives and other new products in Coca-Cola's summer

This season, Coca-Cola has launched other limited varieties that can only be found in very specific places. For example, Fanta Mechanized Mix is available only at White Castle, a well-known hamburger chain. To try Coca-Cola's new Freestyle flavors, people have to go to AMC theaters, while fans of Powerade's sour flavors need to visit Wendy’s.

One of the most desired new products is Diet Cherry Coke in bottle format, which since 2020 could only be found in some stores. Now, this drink is only available at Kroger and stores belonging to this chain, which adds an element of exclusivity.

This strategy of launching exclusive products by location not only creates anticipation, but also drives visits to those establishments, creating a special experience for the consumer. In addition, it turns the search for these drinks into a kind of "treasure hunt" during the summer in the United States.