Getty Images Signature, Grok Bad news for Verizon and AT&T: They know there could be a customer exodus starting today
These two operators have a new competitor that is threatening to make things very difficult for them
Verizon and AT&T have reasons to be concerned. One of the most affordable prepaid brands on the market, Ultra Mobile, has just announced major improvements to their plans without raising prices.
This move puts the major carriers on alert, as it could trigger a massive customer exodus. This is especially true among those who want to save without sacrificing quality or benefits.
Ultra Mobile, which operates on T-Mobile's network, is offering more mobile data and international benefits without increasing the cost of their plans. The most striking part: they've kept the same prices for over 10 years.
AT&T and Verizon should take note
Both Verizon and AT&T should take note. The $15 per month plan now offers 0.49 GB (500 MB) (previously only 0.24 GB (250 MB)). Meanwhile, the $19 plan goes from 3.2 GB (3 GB) to 4.3 GB (4 GB) and the $39 plan increases from 16.1 GB (15 GB) to 25.8 GB (24 GB).
The Ultra Unlimited+ plan at $59 still has unlimited data, but now adds 26.8 GB (25 GB) for use as a hotspot. In addition to more credit for international calls.
These improvements are available to new and current customers automatically, with no action required. All plans still include unlimited calls and text messages within the United States, Wi-Fi calling, and access to mobile networks abroad.
Additionally, users who choose to pay several months in advance can access attractive discounts. Up to 30% if they pay for 12 months, which represents up to $216 in annual savings. There are also options with 10% discounts for three months and 20% for six.
How will Verizon and AT&T react?
Faced with these kinds of offers, Verizon and AT&T face a serious problem. Both companies have been criticized in the past for reserving their best deals for new customers or requiring unclear conditions to access promotions.
With Ultra Mobile proving it's possible to offer more without charging extra, users might start looking at other options. This is especially true for people seeking flexibility, expense control, and international coverage. All of this without having to commit to long contracts or hidden payments.
Additionally, Ultra Mobile has refreshed its image with a new logo. It now features a globe instead of a SIM card, reflecting its global vision and focus on modern technologies like eSIM.
The reality is that more and more people value control over their mobile services. Major brands like Verizon and AT&T must adapt if they don't want to see thousands of users switch to more affordable options. But also with better value for money.
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