Aldi hits Costco where it hurts most: the irresistible chicken deal in the USA

In an increasingly competitive market, any move can make a difference. Major supermarket chains adjust their prices to win customers. In this context, a new offer has shaken up the shopping scene in the United States.

Aldi has launched a promotion that's making waves: the "Family Pack" of boneless, skinless chicken breasts for just $2.29 per lb. The average package weighs 11 lbs. (5 kg) and costs about $11.45, whereas it previously cost $12.45. The product is available in physical stores and also through online orders with no membership required.

A strategic move that unsettles Costco

This price cut is a direct blow to giants like Costco, which have traditionally dominated the bulk segment with good prices. Aldi, with no membership required and same-day pickup and delivery, has managed to position itself as a convenient and affordable alternative. By offering fresh meat, never frozen and with no artificial ingredients, the chain strengthens its image of accessible quality.

Additionally, the family pack stands out not only for its price but also for its versatility. It's ideal for preparing recipes like chicken alfredo, barbecue, or a classic parmesan. Many consumers appreciate that the product is eligible for the SNAP EBT program, making it more accessible for families receiving government assistance.

The offer is clearly designed to attract those looking to save without giving up freshness. The "Twice as Nice Guarantee" (double satisfaction or your money back) adds trust for the customer. This type of guarantee is something Costco usually doesn't offer with such flexibility on perishable products.

No membership and fast delivery

One of the key factors in the success of this proposal is its simplicity. Unlike Costco, where an annual fee is required to access their prices, Aldi allows shopping with no subscription of any kind. This is especially appealing to those who don't make large weekly purchases and are looking for something practical and affordable.

The online ordering from Aldi has also gained ground. Customers can shop from home, choose in-store pickup or home delivery, and pay according to the actual weight of the product. This eliminates the estimated calculation that often causes doubts for customers.

Finally, the origin of the chicken, sourced from the United States and imported, is also a relevant detail. It ensures constant availability and uninterrupted supply, something other chains have struggled to keep. Thus, Aldi not only competes on price but also on reliability and convenience.

With this strategy, Aldi shows that it can play hard in the big leagues. Its offer of fresh, affordable chicken puts pressure on Costco in one of its key segments. The battle for the shopping cart remains open.