A man with a surprised expression appears in front of the entrance to a Trader Joe's store as several people walk toward the supermarket.
CONSUMER AFFAIRS

Absolute happiness at Trader Joe's: this is the Korean delicacy adored in America

Trader Joe’s surprises its customers once again with offerings that combine tradition and modernity

In the gastronomic world, surprises always appear that manage to cross borders and win over palates. What once seemed exclusive to one country can now be found in any international supermarket. More and more consumers are seeking authentic flavors that transport them to other cultures without leaving home.

One of these gems is Trader Joe’s Tteok Bok Ki, a Korean dish that has managed to carve out a place in the United States. It is a recipe based on rice cakes accompanied by a gochujang sauce, the spicy and sweet condiment characteristic of Korea. The result is a vegan product, with a unique texture and intense flavor, available for just $3.99, that has surprised everyone.

Trader Joe’s Korean Tteok Bok Ki package with stir-fried rice cakes in spicy sauce against a blurred store background
Korean rice cakes with spicy and sweet sauce | Trader Joe's

The story behind a dish with real roots

Tteok bok ki is not just a simple street craving, but a bite with historical roots. Its first references appear in a 19th-century Korean cookbook, where it was mentioned as part of court cuisine. Back then, it was prepared with soy sauce, very different from the reddish and spicy appearance we know today.

The transformation arrived in the mid-20th century, when a cook decided to add gochujang to the traditional recipe. That mix of sweetness and spiciness turned the dish into a resounding success, first in Korea and then around the world. Since then, it has become one of the stars of street stalls and restaurants specializing in Korean barbecue.

Now this delicacy has taken a new step by reaching the refrigerators at Trader Joe’s. The chain has managed to have a Korean supplier make it directly in its country of origin, according to Food&Wine. This way, American consumers can enjoy a dish with all the authentic flavor, but ready to prepare in just a few minutes.

Facade of a Trader Joe's store with several people entering and exiting and red shopping carts lined up outside.
It can be cooked in the traditional style or stir-fried in a pan | ChatGPT

How to enjoy it at home with the perfect touch

Each package includes bite-sized rice cakes and a portion of spiced sauce at Trader Joe's. To cook it, you can boil the rice in water before adding the sauce, achieving a soft and juicy texture. Another option is to sauté them in a pan or air fryer to get golden edges and a crunchy contrast.

Tteok bok ki stands out for its chewy texture, almost similar to mochi, which combines with the deep spiciness of gochujang. This balance of flavors has captivated both lovers of Asian cuisine and those seeking a quick and different dish. It is even recommended to add a fried egg or some grilled ribs to elevate the experience.

In the United States, it has become a true sensation for its versatility and ease of preparation. It is perfect as an appetizer, main course, or side dish at a special meal. At just $3.99 per serving, it represents an accessible way to enjoy a bite of Korean tradition with a modern and street-style flair.

➡️ Consumer Affairs

More posts: