Spain's royal house makes a bad decision regarding Prince William of England

In the era of digital immediacy, every post and gesture published counts. Especially when it comes to major personalities or princes and princesses. Social media play a highly relevant role in everyone's lives, and royal houses have understood this perfectly.

European royalty have turned every post on their social media into a diplomatic showcase of image and influence. The Royal Palace of the United Kingdom and the Spanish Royal House know the responsibility and commitment to public opinion. Every step taken by each member goes beyond just a personal act; they are symbols of the relationship between monarchies, and mistakes must not be made.

The photograph shared by William and the Spanish Royal House

On Sunday, on the occasion of the Women's Euro final, Zarzuela shared on Instagram an image showing Leonor and Sofía alongside Prince William and his daughter Charlotte. It was a relaxed, symbolic scene, applauded by many. However, Zarzuela's Instagram post forgot to mention their British hosts.

Almost at the same time, the official account of the Princes of Wales uploaded the same image. In their message, they did include congratulations and a direct tag to @casareal, and they accompanied it with a kind phrase: "Let the second half begin. May the best team win."

The difference did not go unnoticed. Users noticed the contrast and began to point out Zarzuela's digital oversight. What for some was a technical slip, for others was a lack of institutional reciprocity.

The importance of a tag

Several profiles on social media described the omission as a digital protocol oversight. This is not the first time Zarzuela's communications team has avoided using tags. But doing so in such a visible and highly relevant context raises questions.

The Spanish style, more sober and reserved on social media, contrasts with the careful and active strategy of the British royal family. This time, the lack of interaction was interpreted as unnecessary distance. Although there were no comments from Zarzuela, the British gesture made the level of attention to detail clear.

Cordiality between the heirs under the Spanish Royal House's mistake

The photograph was widely celebrated by followers of both monarchies. The moment shared between heirs symbolized unity, cordiality, and the future. But institutional communication did not accompany that spirit in both directions.

The message from the Princes of Wales showed a communicative openness that Zarzuela did not replicate. In an era where every gesture is measured in likes, that absence was noticed. Every image on social media can have a strong impact on public opinion.

While the image continues to circulate around the world as a symbol of complicity, Zarzuela's digital strategy faces new criticism. Because in modern diplomacy, a mention can say it all.