Santiago Mollinedo, from Marketing: 'Bertín Osborne's Phone Will Stop Ringing'

Bertín Osborne has been in the spotlight for months due to the birth of his child with Gabriela Guillén. Specifically, because he expressed not wanting to be a father again and continues not to see him, although he has ended up legally recognizing him. Circumstances that are affecting his public image, as marketing expert Santiago Mollinedo has acknowledged.

This professional, at the helm of Personality Media, has shown that Bertín is in a complicated stage socially and professionally. It will be even more so. So much so that he has come to admit: "His phone will stop ringing, because brands seek clean environments in which to communicate."

Bertín Osborne's Image Deteriorates Notably

Bertín Osborne's life took a radical turn when it became public that he was going to have another child. In this case with Gabriela Guillén, a 38-year-old woman with whom he had a romance.

If everything changed for him, it was because his attitude was publicly questioned. Specifically, when he revealed that he didn't feel like being a father at that moment. Even more so when he refused to legally recognize the baby on the way.

Over time, Bertín seems to have reflected and accepted taking the legal step of judicially accepting that the little one was his. However, he still hasn't taken the step of seeing the child face to face, and the conflict seems open with Gabriela.

This behavior has been and is taking a toll on him publicly. Santiago Mollinedo, a marketing expert, has admitted this to Semana.

In this regard, this professional at the helm of Personality Media has stated: "His image has particularly suffered among those who most valued and knew the artist, who are women. Those who may have seen themselves more reflected in the role he has played, who are women aged 35-45. Of course, in the profile that knows the artist best, who follow any type of news that arises in his environment, who are those over 45 years old."

Similarly, he has pointed out that he has gone from having 70% outstanding in terms of his public image to failing with more than 40% of the votes. With data from June, only 29% value him positively.

Santiago Mollinedo Reveals the Consequences in Bertín Osborne's Professional Career

The "united family" image he maintained with his ex-wife, Fabiola Martínez, despite the separation, made him well-regarded. But what happened with Guillén has changed things radically. Hence, Mollinedo has stated bluntly: "Bertín Osborne's phone will stop ringing, because brands seek clean environments in which to communicate."

The deterioration of his public image will have consequences on his career, according to this marketing professional. It could be that they are already occurring. Yes, because it has been leaked that the singer is having serious financial problems, has debts, and his concerts are not as successful as before.

In response to these challenges, he has decided to participate in the next edition of Tu cara me suena. Perhaps with the aim of earning money, reconnecting with the audience, and improving his public image. However, it remains to be seen if these strategies will be enough to reverse the negative perception and restore his position in the artistic and commercial field.

In summary, the recent controversies in Bertín Osborne's personal life have had a significant impact on his public image and professional career. The loss of support among his main audience and the possible decrease in commercial opportunities pose considerable challenges for him in the near future.