Rincón de la Victoria dazzles at FITUR with its cultural and gastronomic offerings.

The Málaga municipality of Rincón de la Victoria has captured attention at the International Tourism Fair (FITUR) 2025 with an unprecedented promotional campaign. Presented by Mayor Francisco Salado and the Councilor for Tourism, Antonio José Martín, this initiative aims to establish Rincón de la Victoria as a key tourist destination, especially for the national market. The campaign includes a series of activities and actions designed to attract a wide range of visitors. Highlighting its presence at the Costa del Sol Tourism stand, Rincón de la Victoria has offered attendees an interactive and immersive experience. The organization of a dynamic and technological contest has attracted industry professionals and the general public, generating great interest and going viral through social media. One of the central elements of this campaign is the launch of a new promotional spot. With a video and music that reflect the essence of the municipality, the production has been carried out by local talents, showcasing the cultural and creative richness of the region. The spot has been well received, not only for its visual and auditory quality but also for its ability to convey the emotions and experiences that Rincón de la Victoria offers. In addition to the activities at the stand, numerous meetings with entrepreneurs and tour operators have been held. These meetings aim to establish strategic alliances and foster collaboration to boost tourism in the municipality. Mayor Salado has highlighted the importance of these meetings, noting that "Rincón de la Victoria has much to offer, and we are here to show it to the world." The campaign also emphasizes the promotion of local gastronomy, hiking trails, and dreamlike beaches that characterize Rincón de la Victoria. With this ambitious promotion, the municipality not only seeks to attract new visitors but also to retain national tourists and position itself as a reference destination in the tourism landscape. The main objective of this campaign is to show the world that Rincón de la Victoria is a coastal paradise where nature, serenity, and beauty intertwine in perfect harmony. With this comprehensive approach, the municipality hopes to establish itself as an indispensable destination for lovers of quality tourism.