Realme Unveils Its Three-year Strategy at Mwc, With 14 Pro Series and Innovations

Realme has presented its three-year strategic plan at MWC 2025 with the goal of doubling its global user base and consolidating its position in the mid-to-high-end market. Additionally, it has announced the global launch of the Realme 14 Pro series and its innovative concept of interchangeable lenses.

"Our new strategic plan bets on global expansion and empowering the young generation as democratizers of technology," says Chase Xu, Vice President and CMO of Realme.

Goal: Double Users and Lead in Mid-to-High-End
After a 32% year-on-year growth in Europe in 2024, Realme plans to exceed 10 million annual sales in the region and lead in more than 100 markets. Its roadmap is based on technological innovation, brand reinforcement, and new products focused on young users. At MWC 2025, Realme has defined the global positioning of its three flagship lines:

• GT Series: Maximum performance and cutting-edge AI.

• Number Series: High performance and advanced cameras.

• C Series: The best technology at the best price.

Realme will continue to bet on integrated AI in its smartphones through the NEXT AI initiative, which aims to offer improvements in imaging, efficiency, and gaming. The brand plans to supply 100 million AI smartphones in three years.

Strategic Alliances and Collaborations
Starting in 2025, Realme will strengthen its connection with young people through agreements with major gaming companies like Mobile Legends, Free Fire, Honor of Kings, and BGMI, and will launch collaborations with iconic entertainment and top-level brands, with exclusive limited edition products.

Realme 14 Pro Series: Innovation in Photography and Design
The new Realme 14 Pro Series introduces the world's first triple flash system for night portraits and the first cold-sensitive color-changing technology. The Realme 14 Pro+ stands out with a 50MP Sony IMX896 main camera, 120X periscope zoom, Snapdragon® 7s Gen 3 5G processor, 6,000 mAh battery, and IP69/68/66 certification.

Meanwhile, the Realme 14 Pro offers an ultra-thin design of 7.55 mm, a 6,000 mAh Titan battery, Dimensity 7300 Energy 5G chipset, 50MP Sony IMX882 camera, and a 6.7-inch AMOLED display at 120 Hz.

More Launches: Realme 14x and Buds Air7
Completing the family is the Realme 14x 5G, with a 5,000 mAh battery and military-grade durability, and the Realme Buds Air7, with 52 dB ANC, Hi-Res Audio certification, and up to 52 hours of autonomy.

Interchangeable Lens Concept
Realme has also presented a revolutionary prototype that allows DSLR lenses to be attached to a smartphone, thanks to a 1-inch Sony sensor and professional lenses of 73 mm and 234 mm. Although still in the experimental phase, it opens a new era in mobile photography.

AI to Simplify Creativity
Within NEXT AI, Realme has showcased two tools in development:

• AI Voice-based Retoucher, for editing photos with voice commands.

• AI Video Eraser, which removes unwanted objects from videos with a single touch.