Puebla conquers FITUR 2025 and Madrid Fusión with its gastronomic and cultural offerings

The State of Puebla had a prominent presence in Spain during two of the most important events in the sector: FITUR 2025 and Madrid Fusión, the prestigious gastronomy fair that brings together culinary leaders. Puebla's participation focused on showcasing its exceptional gastronomic and cultural wealth, attracting tourists and professionals seeking authentic experiences with deep historical roots and luxurious settings.

Puebla in the spotlight of the Spanish market
Puebla is currently positioned as one of Mexico's emerging tourist destinations, with a special appeal for the Spanish public. With its colonial architecture, its cultural and heritage richness recognized in various UNESCO declarations, Puebla offers a unique experience that combines history, culture, and modernity.

"Recent studies indicate that the demand for authentic destinations with a high cultural load among Spanish tourists has grown by 20% in recent years, positioning Puebla as an increasingly valued option in international travel itineraries."

Additionally, Puebla's proximity to Mexico City allows Spanish visitors to complement their cultural experience in the country's capital with a visit to a city where the traditional merges with the contemporary. This appeal has driven the creation of tourist routes and specialized packages for the European market, highlighting the ease of air connection and the highest quality local hospitality.

Interest from Spanish tour operators
During the meetings held at FITUR 2025, the main wholesalers and Spanish tour operators expressed great interest in including Puebla in their cultural and gastronomic travel offerings to Mexico. These operators recognize the unique potential of the destination, highlighting its rich cultural heritage, exquisite gastronomy, and the possibility of complementing stays in Mexico City with an authentic and transformative experience. Puebla not only offers world-class heritage and gastronomy but also allows travelers to immerse themselves in the most vibrant experiences within its culturally rich communities, leaving an indelible mark on every visitor. This enthusiasm reaffirms Puebla's strategic position in the international market, driving the development of new tourist routes and packages that combine history, culture, and exclusivity with genuine and memorable experiences.

Notable participation in FITUR 2025 and Madrid Fusión
During FITUR 2025, Puebla presented a tourist offering that highlighted its potential as an ideal destination for cultural and gastronomic trips. Puebla's proposal emphasized not only its heritage richness but also its ability to offer personalized and high-quality experiences.

The organization of two showcookings was among the most anticipated moments of the event. These culinary demonstrations highlighted the preparation and tasting of traditional mole poblano joined by an exclusive mezcal.

At Madrid Fusión, the offering of mezcal and Puebla coffee sparked notable interest, opening up broad commercial opportunities to position these products in the competitive Spanish market. These activities, carried out in collaboration with key sector players, allowed Puebla's gastronomic identity to be highlighted and captured the attention of restaurateurs and supply importers.

Leadership and institutional commitment
The Puebla delegation was led by Secretary of Tourism Yadira Lira and Deputy Secretary of Tourism Carla López-Malo, who personally attended commercial, media, and institutional meetings, strengthening cultural and commercial ties between Puebla and Spain. In the words of the Deputy Secretary:

"The goal is for Puebla to conquer the heart of every traveler seeking to discover the deepest Mexico, both in its culture and gastronomy. That's why we participate enthusiastically in these fairs, bringing our traditional cooks, chefs, mezcal masters, and coffee growers, so the Spanish market not only observes but also tastes and experiences the true flavor of Puebla."

About Puebla
Puebla is a destination that fuses history, culture, and gastronomy into unique and authentic experiences. Its impressive architectural heritage, recognized worldwide, and its vibrant culinary tradition make it a jewel for those seeking to discover the best of Mexico with top-level and tradition. Additionally, it has 12 Magical Towns, each with its own charm and cultural richness, and hosts the Tehuacán-Cuicatlán Biosphere Reserve, a unique Mixed World Heritage site.